As part of a national campaign rolled out in more than 400 restaurants across Australia, Channel T Sydney created digital and social media videos, animated social posts and unique in-store point of sale materials to promote the QSR’s limited edition Halloween Whopper.
This is the first time Hungry Jack’s has launched a limited edition Whopper with a new jack-o’-lantern-inspired cheesy bun.
Scott Baird, chief marketing officer, Hungry Jack’s said: “We’ve never altered the taste of the bun, but we think the cheddar cheese will be the perfect accompaniment to our flame-grilled beef patty in our new Halloween Whopper.”
Marrianne Little, creative director, Channel T said: “Hungry Jack’s are such an inspiring business to work with. They make bold marketing choices, challenging the team here at Channel T to push the boundaries and give them a campaign that really captured the fun of Halloween and effectively transcended traditional media channels.”
Source: Campaign Brief