Keto-Friendly. No Guilt Bakes Launches 6-Strong On-The-Go Cakes Range In New Vibrant, Recyclable Packaging (FEB 21)

Keto-Friendly. No Guilt Bakes Launches 6-Strong On-The-Go Cakes Range In New Vibrant, Recyclable Packaging (FEB 21)

The rapid emergence of No Guilt Bakes means that the UK ketogenic movement finally has a new treat-centric hero that’s not yet another humdrum energy bar or liquid breakfast drink!   Whilst the UK ketogenic movement has undoubtedly been a little slower out of the blocks than its US counterpart (where keto is out-performing both GF […]

Mr Kipling Hits International Shelves with a Tantalising Redesign by Robot Food

Mr Kipling Hits International Shelves with a Tantalising Redesign by Robot Food

Stacked with stale dated brands, the cake aisles of further afield proved a tasty opportunity for Premier Foods’ International Team. Mr Kipling needed a confident international expression and Leeds-based strategic branding agency, Robot Food, were chosen to deliver. For many in the UK, Mr Kipling’s range of iconic cakes holds a special place, but internationally […]

Smith&+Village Brings Glamour & Indulgence to Booths Cakes & Puddings with Rebrand

Smith&+Village Brings Glamour & Indulgence to Booths Cakes & Puddings with Rebrand

Creative and strategic branding partnership Smith&+Village has redesigned Booths’ own label range of puddings and cakes to bring glamour back to teatime. High end supermarket Booths had sold cream cakes from specialist bakery Waterfields, another well-known Lancashire firm, for many years, but wanted to migrate the products to the Booths branding, while maintaining the positive […]

This Valentine’s Day–Who needs chocolates when you have Mr Kipling?

This Valentine’s Day–Who needs chocolates when you have Mr Kipling?

With the help of BrandOpus cake brand Mr Kipling, has released a seasonal range of packaging to help consumers celebrate Valentine’s Day with Britain’s best-loved cakes. The brief was to create limited-edition packaging for some of their most popular treats but with quirky messages to evoke the spirit of Valentine’s Day. Mr Kipling have a history […]

Springetts Designs Halloween Limited Edition for McVitie’s Cakes

Springetts Designs Halloween Limited Edition for McVitie’s Cakes

Following on from 2015’s successful limited edition Halloween Jaffa Cake packs, McVitie’s Cakes has launched a more extensive range of spookily themed cake bars designed by Springetts. “This year the designs have gone a step further and all five packs feature plasticine modelled characters,” says Springetts design director, Lou Elms. “These scary fruit bats, penguin […]

Patisserie Valerie Launches Gloriously Gluten Free Range

Patisserie Valerie Launches Gloriously Gluten Free Range

Patisserie Valerie, the UK-wide cake shop and patisserie, have launched a new gluten free range which will be available online and in stores from 18th January 2016. Customers can now enjoy a selection of five indulgent individual treats in cafes including a Belgian Chocolate Brownie, Marble Cake, Flapjack, Chocolate Muffin and a Ginger Biscuit. All […]

Springetts Designs Halloween Jaffa Cakes For McVitie’s

Springetts Designs Halloween Jaffa Cakes For McVitie’s

McVitie’s Cakes has launched three new limited edition Halloween Jaffa Cake packs, designed by Springetts. Building on the masterbrand relaunch earlier in 2015, all three packs feature a wealth of scary imagery. “We created a Halloween coffin, based on the McVitie’s brand cartouche, and used that as the focus of the spooky branding,” said Springetts […]