A.G.Barr is launching a TV campaign to support its Rubicon Spring brand. Created by BMB, the 30-second “Fruity Fling” film will run for six weeks, supported by digital and social media channels. The agency is aiming to build on the success of its original 2016 “Fruity Fling” commercial for Rubicon Spring with a sequel […]
Cadbury is launching a brand new campaign by VCCP, to celebrate and drive trial of the range of products under the Cadbury Dairy Milk Oreo portfolio, including recent launches Cadbury Dairy Milk Oreo Sandwich and Cadbury Oreo Bites. Designed to appeal to a younger audience (18-25), the social-led initiative includes a partnership with well-known influencer […]
Following the recent introduction of the UK sugar tax, Haribo has flipped its continuing ‘Kids Voices’ campaign on its head by bringing in an adult-voiced young lad to promote its reduced sugar product. Quiet Storm’s latest spot for the global confectioner begins with a group of adults – voiced by children – discussing the […]
George Foreman, a leading health grill and staple of family homes and student houses since its launch in the UK over 20 years ago, has unveiled a new proposition for the brand, moving away from its ‘lean mean’ origins to champion the full versatility of the George Foreman Grill. With a £1M ATL investment, George’s […]
Walkers has launched a new TV ad marking 70 years since Leicester butcher Henry Walker first sold potato crisps. The ad consists of a compilation of clips showcasing the fashions of the second half of the 20th century and featuring crisps being consumed in various era-defining contexts. The spot, set to the theme from […]
The Serious Bacon Club, the number-one social media platform for bacon lovers, owned by creative agency isobel, launched a new partnership with British bread giant Hovis. In a bespoke campaign created by isobel, The Serious Bread Test follows a Bacon Club member as he checks whether Hovis passes muster when it comes to assembling the […]
BBDO Guerrero showcases a new take on the Snickers “You’re not you when you’re hungry” campaign with the introduction of the Snickers Disorganiser – a premium and special organiser launched alongside the release of Snickers Oats; the newest variant coming to Southeast Asia. Snickers and BBDO Guerrero wanted an interesting way to kick off […]
The Gin Hub has appointed Impero to launch its newest product – Beefeater Pink. The campaign first launched in Spain – the world’s 2nd largest market for gin – and will roll out to 12 additional markets over the summer. Impero has developed an entirely new visual identity for the gin as well as a […]
Dine has launched a new product backed by a global through-the-line campaign from Colenso BBDO. Cat owners love their cats unreservedly. It’s a deep and special bond that, let’s face it, can often be a little one sided. Dine understands the key to this emotional bargaining is food – gorgeous food, designed to satisfy their […]
Domino’s has made both a live and virtual Rube Goldberg machine for a campaign to promote its Piece of the Pie Rewards program, including a mobile game that helps hungry players earn rewards. The ‘Beautifully Easy’ TV spot by Crispin Porter + Bogusky (CP+B) introduces the rewards program with a woman placing a pizza order on […]