OpenTable, one of the world’s leading provider of online restaurant reservations and part of The Priceline Group, and prominent restaurateurs, announced “Let’s Raise the Glass,” a US-wide campaign to support those impacted by the devastating California wine country wildfires. Let’s Raise the Glass was inspired by Charleston Grill Sommelier Rick Rubel with the help of General Manager Mickey […]
Doritos has launched a ground-breaking content partnership with Oath on Xbox to coincide with the launch of the world’s most powerful console, the Xbox One X. Created by OMD UK and Oath, the #PLAYBOLD campaign will see Doritos partner with three of the biggest YouTube gamers to prove that they are the boldest gamers in […]
As part of Cobra’s ‘Brewed Smooth for All Food’ campaign created by VCCP, the multi award-winning beer brand is setting off on a worldwide road trip, to demonstrate how Cobra is the perfect partner for all food. Celebrated in a new advertising campaign launching on 10th November in cinema and online, the Cobra Food Truck […]
Dublin creative agency Boys and Girls launched its new campaign for iconic tequila brand, Jose Cuervo for Ireland, Europe, Middle East, Africa and Asian markets. And where better to begin than with the celebrations for Día de los Muertes (Day of the Dead October 31st – November 2nd)? It’s the quintessential Mexican holiday with a 200 […]
BACARDÍ has announced the launch of Sound of Rum Series, a four-part music documentary which explores the influence Caribbean music has on the world and the intrinsic link between rum, music and the cultures that have combined over time to create today’s the Sound of Rum. The series, devised by Wasserman, is the latest iteration of […]
Malibu, the world’s number one coconut flavoured rum, is launching the next stage of its technology trial of connected bottles as part of its global ‘Because Summer’ campaign. Created in partnership with SharpEnd, Malibu’s IoT agency, the next phase will launch late October in Gall & Gall stores across Amsterdam. Much like the UK trial last […]
Coca-Cola is using its annual festive marketing investment to build its Zero Sugar brand, a revamped effort on the discontinued Coke Zero. Kicking off the annual Christmas push is an integrated campaign culminating in a truck tour, TV ad (which is still under wraps), and more, tallying in at £7m. Aedamar Howlett, marketing director for […]
Fortune Oils is one of the best recognised and loved brands across India. Consumers across regions and across generations using various kinds of oils all under the Fortune brand have come to trust it and the Fortune fan base keeps growing year on year. While the brand advertises its variants like mustard oil, sunflower oil, […]
Getting stuck in traffic at the end of the day sucks, which is why McDonald’s hopes some new creative ad targeting will get you to pull over at a nearby restaurant and pick up a hamburger on your way home. The fast-food chain and Leo Burnett are running an intriguing out-of-home campaign in the UK […]
Mars Chocolate UK announced the first ever TV advert for goodnessKNOWS, the company’s new brand which launched this summer. goodnessKNOWS was created to fit in with people’s busy lifestyles. Coming in four snackable squares, the product can be enjoyed all at once or eaten throughout the day. However it is not just snacking on the […]
