Stoli Vodka announced the launch of its new advertising campaign, “THE Vodka.” Produced by Richmond-based The Martin Agency, the campaign is the brand’s first major advertising effort since the inception of Stoli Group USA this January 2014. The campaign boldly celebrates the brand’s authenticity and places the spotlight on Stoli’s heritage as a trailblazer in […]
Calling all pranksters: Chester Cheetah, the official Cheetos brand spokes-cheetah, has proclaimed that after years of the ‘same old same old,’ Halloween needs a new twist – so, today he unveiled a new bag of treats and tricks to bring out the mischievous side of families this season. With the release of new limited-edition Cheetos […]
The California Milk Processor Board (CMPB), creators of got milk? and toma leche, is launching a new advertising campaign highlighting how a person’s future self is determined by the nutritional choices he or she makes today — starting of course with milk. Goodby Silverstein & Partners (GS&P), originators of the got milk? tagline, and Grupo […]
Dr Pepper launches a new digital marketing campaign, targeting its core 16 to 24 audience with a fun pick-a-path comedy adventure, created by a roster of YouTube stars. The campaign, created by MediaCom Beyond Advertising and Channel Flip, will offer a fresh take on Dr Pepper’s iconic ‘What’s The Worst That Could Happen?’ creative, working […]
Mondelēz International brands Maynards, Bassetts and the Natural Confectionery Company have teamed up to run their biggest-ever on-pack promotion, created by Initials and featured on 21 million packs. The nationwide ‘Win Nothing but Fun Every Day’ campaign runs from now until 4th October 2014. Everyone who enters will win a prize or reward from a […]
Whether you’re taking that last summer camping trip, packing your duffle bag for the dorm room or backpack for school, it’s time to get outside and savor the rest of summer. Maximize the remaining sunshine with Bear Naked Granola’s Real Nut Energy Bars in four delicious flavors – Peanut Butter, Chocolate Chip Peanut Butter, Maple […]
Marking Jamaican Independence Day on August 6, Appleton Estate Jamaica Rum, the only premium rum crafted in the heart of Jamaica, unveiled its new brand campaign, “From Jamaica With Love.” This is the first marketing campaign from the brand’s new creative agency of record, San Francisco’s ARGONAUT, which invites consumers to explore the raw beauty […]
Research released reveals that Great Britain is the most likely nation in Europe to opt for an abbreviation of our names or a nickname. Women are more likely to shorten their name (27%) whilst men prefer to opt for a nickname (15%, compared to 4% of women). According to the findings, commissioned by Coca‑Cola as […]
Paris-based designers Sergio Alonso and Sebastian Piacentini have created several striking posters for Coca-Cola’s ‘Open Happiness’ Campaign. Full of intricate details, each poster also comes with a specific theme, such as ‘Cats & Birds’, ‘Grooms & Brides’, and ‘Athletes & Trophies’. Check them out below:
Heineken is offering consumers the chance to “discover” London with a free taxi ride if they buy a beer using a special app. As part of the beer brand’s on-going Open Your City campaign, on the first Saturday of every month, a fleet of Heineken-branded taxis will transport consumers across the capital. Consumers must download […]