Courvoisier Launches “Exceptional Journey” Campaign

Courvoisier Launches “Exceptional Journey” Campaign

Courvoisier, one of the world’s leading luxury cognacs, announced the launch of its newest campaign: Exceptional Journey. Inspired by the rich legacy and heritage of the iconic Courvoisier cognac house, the Exceptional Journey campaign celebrates the path toward achieving excellence and recognizes individuals who have fully embraced the journey – and the lessons along the […]

Starbucks’ New Ads Show Intimate Conversations Shared Via Texts And Emoji

Starbucks’ New Ads Show Intimate Conversations Shared Via Texts And Emoji

Starbucks has released three new ads that share a simple yet poignant message—“Sometimes the best way to connect is to get together.” Created by ad agency BBDO, each of the ads starts with an intimate conversation presented in a series of texts and emojis amidst background sounds of buzzing coffee machines and indiscernible chatter. The […]

Guinness Reveals Life Inside the Brewery in Ad Starring its Staff

Guinness Reveals Life Inside the Brewery in Ad Starring its Staff

Guinness took consumers behind the scenes of its 255-year-old brewery in a new TV ad campaign launched on September 15. The ad, which is filmed in Dublin, has been directed by award-winning filmmaker Philip Montgomery and narrated by Irish actor Cillian Murphy. It will run across the UK and Ireland until November, supported by social […]

LIFE Teams Coors Light & Lastminute.com for Major On-trade Push

LIFE Teams Coors Light & Lastminute.com for Major On-trade Push

Independent integrated agency LIFE has devised Coors Light’s latest on-trade activation, supporting the brand’s new #DontWait proposition. The tagline promotes the idea that ‘life is richer’ when you don’t wait. Coors Light has linked with Lastminute.com to offer amazing instant win experience prizes including indoor snowboarding, tandem bungee jumping, ice climbing and indoor skydiving. With […]

Stoli Claims its Position as “THE Vodka” & Launches New National Campaign

Stoli Claims its Position as “THE Vodka” & Launches New National Campaign

Stoli Vodka announced the launch of its new advertising campaign, “THE Vodka.” Produced by Richmond-based The Martin Agency, the campaign is the brand’s first major advertising effort since the inception of Stoli Group USA this January 2014. The campaign boldly celebrates the brand’s authenticity and places the spotlight on Stoli’s heritage as a trailblazer in […]

Cheetos Serves Up Mischief this Halloween with New Treats & Tricks for the Entire Family

Cheetos Serves Up Mischief this Halloween with New Treats & Tricks for the Entire Family

Calling all pranksters: Chester Cheetah, the official Cheetos brand spokes-cheetah, has proclaimed that after years of the ‘same old same old,’ Halloween needs a new twist – so, today he unveiled a new bag of treats and tricks to bring out the mischievous side of families this season. With the release of new limited-edition Cheetos […]

Got Milk? Expands Communications in Unique Agency Partnership

Got Milk? Expands Communications in Unique Agency Partnership

The California Milk Processor Board (CMPB), creators of got milk? and toma leche, is launching a new advertising campaign  highlighting how a person’s future self is determined by the nutritional choices he or she makes today — starting of course with milk. Goodby Silverstein & Partners (GS&P), originators of the got milk? tagline, and Grupo […]