As part of the brand’s global campaign, Transform Today, Absolut has announced a new project with graphic novelist Rafael Grampa, one of the featured artists of the campaign. Entitled Next Frame, the collaboration will invite users from around the world to help shape what happens within a new original story created by Grampa – as […]
http://www.youtube.com/watch?v=MC_35SsHANM Jim Beam and award-nominated actress Mila Kunis are teaming up to “make history” in 2014 and beyond. Kunis joins the Jim Beam family as a global partner and spokesperson, and will play a leading role in Jim Beam’s new Make History multi-media brand campaign that will reach more than 100 markets worldwide. Make History […]
http://www.youtube.com/watch?v=7LBMFGOAHdA#t=0 In Deutsch LA‘s new ad for Taco Bell, you soon realize that the aptly named XXL Steak Nachos are a little daunting for the average-sized human. So perhaps you should try being NBA star Kevin Love. “Kevin Love’s XXL Life” features Minnesota Timberwolves basketball star (and first-time All Star) Kevin as he goes through […]
http://www.youtube.com/watch?v=Orxqjw3o9cw Mars has just launched a new television campaign in support of its Bites Portfolio. The first two spots in the campaign break this quarter and feature Snickers Bites—a bite-sized version of the brand’s popular candy bar that hit shelves last year. The commercials carry a new theme, “your favourite bars, bite-sized,” and beg the […]
Emmy-award winning actress and philanthropist, Sofia Vergara will join forces with Buca di Beppo, the authentic, family-style Italian restaurant serving authentic Italian cuisine to over 97 US locations, for the “Meatballs 4 Ninos,” a campaign that aims to raise money and awareness for St. Jude Children’s Research Hospital and its mission of finding cures and […]
Bud Light Platinum announced its new creative campaign, Turn Up Your Night, a direction rooted in electronic dance music with a strong emphasis on content. The campaign will feature partnerships with marquee DJs and national and local festivals. Turn Up Your Night will debut with Grammy nominated DJ/producer/songwriter Zedd. “Every night has that ‘turn up […]
http://www.youtube.com/watch?v=202Xm4NudkY Walkers launched its biggest ever giveaway of £1million as it brought back its hugely successful Do Us A Flavour campaign. The ad, which accompanies the campaign first aired on 17th January, saw Gary Lineker accosted by excited members of the public, eager to enter their flavour suggestions. Walkers is challenging everyone to suggest a […]
Pepsi unveiled details of their superstar 2014 football squad, bringing together an unprecedented wealth of international talent to create one of the most jam packed, multi-talented and iconic lineups ever. 19 of the world’s greatest players, spanning five continents and nearly 20 countries, are uniting with Pepsi to inspire fans the world over to “Live […]
http://www.youtube.com/watch?v=Wts7H7P4HVs&feature=youtu.be Busch, long known as the beer for those who are “earning it,” launched “Busch Heroes,” a new cross-platform campaign that celebrates everyday people who work hard at their jobs and in their communities. The campaign centers on eight Busch Heroes, a collection of men and women who are local role models that will be […]
http://www.youtube.com/watch?v=Lm4oiLzJs2g Coca‑Cola is set to re-launch its zero sugar and zero calorie drink, Coke Zero, nine years after first launching in the UK in 2006. “Just Add Zero”, which launches on January 13, is the new integrated marketing campaign that will put the brand on TV and to the top of the agenda in 2014. […]