This summer, Bud Light is bringing back “Whatever, USA,” a three-day celebration that the company says gives beer drinkers who are up for whatever the chance to experience the “weekend of a lifetime.”
Following their “House of Whatever” at Super Bowl XLIX in Phoenix earlier this year, the brand plans to keep the fun going using the hashtag “#UpForWhatever”.
Last year, the festival took place in Crested Butte, CO. The town was transformed into Whatever, USA, where more than 1,000 chosen Bud Light drinkers 21 and older were flown in for the weekend to celebrate.
During the weekend, Crested Butte’s economy enjoyed some perks from the celebration, including $1m in revenue and 500 temporary jobs.
Alexander Lambrecht, vice president of Bud Light, said that the company created it to “celebrate Bud Light fans who personify the ‘Up For Whatever’ mindset.”
Bud Light is currently searching for a 2015 location. Those who want to go can visit Bud Light’s Facebook, Twitter or Instragram pages and submit a 15 second video that shows how they will bring their “up for whatever” attitude to Whatever, USA, using the hashtags “#UpForWhatever” and “#Audition”.
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