To help ‘match-make’ couples, Coca-Cola sneakily filled a vending machine in the most romantic park in Shanghai, China, with bottles that have extremely-tightened caps. As part of its ‘Coca-Cola Icebreaker’ campaign, the soft drink giant and ad agency Leo Burnett Shanghai knew that unsuspecting females would have trouble opening the soft drink bottle up by […]
Budweiser has launched a campaign called ‘Buddy Cup’, which centres on a beer glass with a built-in chip that integrates with Facebook. Created by Agência Africa, each time two people toast using the new beer glass – the ‘Buddy Cup’ – they instantly become friends online via Facebook. The technology was developed in partnership with […]
Coca-Cola put the taste difference between the drink and Coke Zero to the test again in its latest campaign, which saw eight members of the public being hypnotised. Following on from the cinema ‘taste experiment’ earlier this month, the campaign sees hypnotist Peter Powers send the participants to sleep with any pre-conceptions around what they’re […]
Pure Leaf Iced Tea, a product of The Pepsi Lipton Tea Partnership, today unveils its new ‘Perfect Pairings’ campaign with Food Network’s Chopped and host Ted Allen, to help consumers find the perfect food and beverage pairings for any meal or event. The campaign also features the brand’s latest flavor innovation, a Not Too Sweet […]
Bacardi Limited announces a stunning Mallorcan location as the venue for “The Champions’ Party,” the newest promotion in its global social responsibility campaign, “Champions Drink Responsibly.” The award-winning campaign, features tennis champion and Bacardi Limited Global Social Responsibility Ambassador, Rafael ‘Rafa’ Nadal. Fans of Nadal and supporters of the campaign only have five days left […]
Maes is a pretty popular beer in Belgian, in fact, it’s the 2nd most popular, but the market leader was out selling them 4:1. Maes also just happens to be the 3rd most common last name too, so they decided to recruit all the Maes’ in Belgian, by giving them a free barrel of beer… […]
Kool-Aid, the iconic refreshment beverage that has stood for fun and flavor for generations, unveiled a comprehensive brand campaign called “Smile. It’s Kool-Aid,” which introduces a new look and feel for the brand and a makeover for its famous spokespitcher, Kool-Aid Man, all timed to the product launch of Kool-Aid Liquid Drink Mix. Kool-Aid Man, […]
Morinda executives surprised an audience of more than 3,700 international independent sales consultants last week, at the company’s annual International Leadership Conference, with an on stage appearance by actress Brooke Shields . Shields attended the meeting to launch Morinda’s international TruAge campaign that focuses on the importance of knowing your body’s “true age” in order […]
Smirnoff, the vodka from Diageo, is back on TV this month with a second burst of its ‘Nocturnal Awakening’ TV campaign, which brings to life the brand’s belief that if you try something new you will have a better time. The £2.5m integrated campaign includes TV, digital, PR and POS as well as targeted on […]
As some of the best soccer teams in the world battle it out in the Quarterfinals of the UEFA Champions League, Heineken has unveiled the latest element of its “Road to the Final” campaign with the launch of a new television ad campaign. The ad demonstrates how, with imagination and resourcefulness, one man is able […]