Behavioural communications agency HeyHuman and Natures Menu have developed a strikingly original campaign for premium natural pet food brand Natures Menu which turns traditional pet food communications on its head. The idea behind the Poo Bag Challenge is that picking up dog poo that is smaller, firmer and less smelly and much less of a […]
Cadbury has revealed a social content push to support the return of its ‘Buy a Legend, Win a Legend’ promotion, featuring football legends Jamie Redknapp and Gary Neville. The initiative was developed in partnership with creative agency ELVIS. As part of this year’s ‘Buy a Legend, Win a Legend’ campaign, which is now in its […]
On a mission to remind the UK of their love of dairy related goodness, a new campaign from Brave for Dairy UK builds upon the idea of spreading a little wholesome deliciousness. The ‘Be Scrumptious’ campaign involves a series of public service announcement films created by our spoof body the ‘Department of Dairy Related Scrumptious […]
Cadbury Dairy Milk Silk has always delighted its audiences with unique eat experiences. Kicking off the new year, we are bringing you another delicious novelty – Silk Hazelnut. An irresistible combination of rich creamy chocolate and whole Turkish hazelnuts. Hazelnuts are unknown in India – this was the challenge. How do we tell another irresistible […]
Halo Top Creamery, the maker of delicious ice cream with only 280-360 calories per pint, is announcing the launch of its first integrated national TV ad campaign in the United States. The campaign, ‘Ice Cream for Adults’, was created in partnership with 72andSunny New York and will run across broadcast, digital and social channels beginning […]
This World Poetry Day (March 21st), Viennese coffee roasters Julius Meinl, in partnership with platinum selling singer songwriter, Tom Odell, are asking people to take time out from the digital world and find a moment of inspiration, putting pen to paper with a poem. The opportunity comes as part of the popular Pay With A Poem initiative, […]
Kentucky Fried Chicken (KFC), known for its unique marketing stunts, unveiled that the company is taking its ideas to the masses via crowdfunding platform Indiegogo by launching KFC Innovations Lab. KFC Innovations Lab was created to bring more of the company’s craziest and most innovative marketing ideas to life by providing fans, or anyone that […]
Guinness has told the story of two rugby-loving sisters fighting for opposing factions to mark its sponsorship of the Women’s Six Nations. In an ad called ‘Sisters’, the brand follows the real-life story of rugby stars, sisters, Harriet and Bridget Millar-Mills, who represented opposing England and Scotland national teams in 2013 – a battle of the […]
What do Rachel Hunter and Dai Henwood have in common? Besides their celebrity status, they have a collective obsession with Uber Eats. Uber Eats’ latest ‘Tonight I’ll Be Eating’ campaign developed by Special Group Sydney, pairs the two together in a luxurious and private spa-side setting in an exaggerated version of Hunter’s home. Set to […]
Egg Films’ Dani Hynes and McCann 1886 have collaborated on a TVC unpinning a new campaign for Diageo brand Johnnie Walker that both commemorates and celebrates the ambition and determination of South Africans who have made it to the top of their fields. The creative directors at McCann 1886, Theo Egbers and John Withers, were inspired […]