Burger King Takes Aim at Starbucks with Launch of BK Café Subscription for Only $5 a Month

Burger King is brewing a coffee deal that can’t be beat. Starting March 15, BK app users can sign up for the BK Café Coffee subscription.

For only $5 per month, guests can enjoy a hot cup of coffee anytime every single day at participating restaurants. Freshly brewed to deliver perfectly balanced flavour in every cup, BK Café Coffee is made with 100% Arabica beans.

Only available by downloading the BK app, the daily coffee subscription model is a departure from expected coffee service. Use the offers tab on the BK app to sign up and open the app daily to redeem your small cup of brewed coffee.

“We continue to leverage technology to enhance our guests experience in our restaurants,” said Chris Finazzo, President, North America, Burger King Corporation. “We are proud to launch our own subscription service where guests can now enjoy a hot cup of coffee every day for just $5 a month.”

Other BK Café drinks include Iced Coffee and Frappes. BK Café Iced Coffee starts with 100% Arabica beans combined with silky cream and a choice of flavoured syrups – Vanilla or Mocha – for a deliciously cool iced coffee experience.

BK Café Frappes are also made with 100% Arabica bean coffee, blended until smooth and creamy with a choice of Mocha or Caramel and topped with fluffy, whipped cream for a deliciously cool frappe experience.

The promotion is supported by a marketing push by FCB New York.

Source: Burger King

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