Eclipse Mints and Clemenger BBDO Sydney have launched a new brand platform, Share a Little More. The new platform represents a shift for the brand as it looks to inspire and celebrate real, authentic moments and the role that sharing a mint has to play in creating a moment of connection. Launched via a spot […]
Over the next few weeks, fried chicken fans across the country will get their first look at a new approach at Church’s Chicken – people coming together to simply enjoy good food prepared by people who care. It’s all part of a new integrated marketing and branding campaign developed by Church’s and its lead agency and strategic partner, J. Walter Thompson (JWT) Atlanta. Church’s […]
72andSunny Amsterdam has created the next instalment in Barilla Pasta’s global campaign starring tennis ace Roger Federer and alpine skier star Mikaela Shiffrin. Spanning TV, press, cinema and online, the fully integrated global campaign showcases Barilla Pasta as a delicious, elegant and joyful food choice for modern living – part of the brand’s ‘Masters of […]
After using its bumper buy of Super Bowl spots to launch its #corntroversy ‘ingredient transparency’ campaign, Bud Light is once again using a very public window – the Oscars ad break – to shame MillerCoors over its use of ‘corn syrup’ as part of the brewing process. The public spat began at 2019’s Super Bowl […]
Michelob Ultra Pure Gold is unveiling a new ad during the Oscars pre-show. Inspired by the fitness trend known as Animal Flow, the cinematic-style spot – ‘Call From Nature’ – documents a group of urbanites as they escape their everyday routines and return to a natural place where they can enjoy beer in its pure, […]
Dog food brand Güd, in partnership with the NGO ‘Clube dos Vira-Latas‘, have launched a new campaign titled ‘Rescue Dogz’. Created by J. Walter Thompson Brazil, the campaign takes advantage of the common misspelling of pure-breed dogs names while searching in Google. Every time someone searches on Google and misspells the name of the breed, […]
McCann Sydney has launched a new campaign for Uncle Tobys Oats, which taps into the brand’s rich heritage. The campaign is set to launch on February 24 with a 15 second TVC. The campaign features a modern twist on the Uncle Tobys Oats quick oats launch in the late 80s, by tapping into memories of […]
Kentucky Fried Chicken (KFC) revealed its newest Colonel Sanders – Colonel RoboCop – and disclosed its latest and most enhanced security measure taken to date to protect and preserve its founder’s secret blend of 11 herbs and spices used to make its world famous Original Recipe chicken. Colonel RoboCop isn’t just tasked with being the latest face […]
Burger King has gotten plenty of promotional mileage out of taking lighthearted jabs at its rivals. While most of those are aimed at other burger joints, now the King is taking on KFC’s Colonel to promote the chain’s grilled chicken sandwich. An ad by MullenLowe US, starts with a voice-over with a southern accent talking about flame grilling […]
Budweiser revealed its commercial starring Oscar-winning actress, Charlize Theron, alongside the brand’s limited-edition Budweiser Reserve Copper Lager. The :60 commercial, titled “The New Bud in Town,” is set to Run-D.M.C’s “Tricky” and features Theron, as she kicks ass in games across the bar all while never spilling a drop of her beer. The new creative brings […]