The Gate London launches its first campaign for Organix, the organic baby and toddler food snack brand, designed to bring to life the everyday moments of wonder that matter most to parents. The campaign, built around the concept of ‘Fuel their Wonder’, adopts an authentic and true to life tone of voice; acknowledging the stresses […]
Cadbury Creme Egg, the Mondelēz-owned chocolate brand, has revealed a major new integrated campaign, ‘Hunt the White Creme Egg’. The initiative was developed in partnership with creative agency ELVIS. The campaign, which includes TV, print, OOH, digital, social, instore, PR and media partnership activity, announces the return of the coveted white Creme Eggs. It seeks […]
Nākd is one of the UK’s leading healthy snack brand worth an impressive £40m, and has revolutionised healthy snacking in the UK as it continues to surprise and delight customers with its mouth-watering selection of flavours. With the first burst of TV activity kickstarting a £1.5million campaign, the ‘Mind. Blown.’ campaign comes to life in both 30” and […]
Following on from last year’s incredibly successful ‘Recovery Channel’, Domino’s yet again found another way to help the masses recover from the night before, on New Year’s Day. ‘The Official Food Of Your Happy Place’ is a one-day campaign created by VCCP, which let people take a break from the night before’s grogginess, by visiting […]
Kerrygold has launched its latest marketing initiative, ‘Music Behind the Recipes‘. The innovative program is built around the insight that people don’t just look up recipes when they want to cook, they also look up music to play to add to the experience of cooking. In fact, in a national survey of US women ages […]
As the UK faces their last Christmas in the EU, design agency Free The Birds has launched a campaign inviting the British public to pay tribute to the Brussels Sprout. The #LoveBrussels social media campaign celebrates the British Christmas dinner staple, and humorously draws attention to the ongoing chaos and uncertainty surrounding Brexit. Free The Birds’ festive red and green visuals carry […]
New York’s Times Square is stressful enough on a regular day. Try visiting during the holidays, with children in tow, and it’s safe to say that patience levels could drop, especially when the little ones are hungry. Kraft hopes to keep temper tantrums at bay—for at least one day—with free grilled cheese delivery. On December […]
Over the last couple of years, the southern border area between Israel and Gaza has become a buffer zone for the ongoing Israeli-Palestinian conflict. A conflict that has put many farmers of Israel’s border towns and kibbutzim in the line of fire. Recently, as the conflict has flared up, over 2,600 hectares of crops, mainly […]
Popeyes launched its ‘Emotional Support Chicken’ to provide a good-hearted laugh to get people through stressful holiday air travel. Travellers passing through Philadelphia International Airport can purchase a three-piece chicken tenders combo with an ‘Emotional Support Chicken’ carrier at the Popeyes Louisiana Kitchen in Terminal C to bring with them on their flight. Emotional support […]
Scottish Speyside malt whisky brand, Speyburn, has launched a campaign on social media, supported by email marketing and in-store activation, to promote its whisky as the ideal gift in the run up to Christmas. The ‘Whisky for Every Wishlist’ campaign is supported by a social media campaign by specialist alcohol marketing agency YesMore with the […]