On September 21 Domino’s, the UK’s best-loved pizza, has launched the first of a new series of TV spots that continue to cement the brand as “The Official Food of Everything”. In the year since the well-known slogan launched, Domino’s has been the Official Food of Everything from squads and breakups to Valentine’s Day and […]
Recently Distell hosted its first annual showcase event ‘The Malt Gallery’, as six new limited edition single malts were unveiled for 2018. The new releases represent the four distilleries in the Distell portfolio, from Deanston in the Highlands to its West coast island presence with Bunnahabhain, Tobermory and Ledaig: Tobermory 2005 (12 YO) Fino Cask […]
Global brand design agency Jones Knowles Ritchie (JKR) New York has revealed the creative idea behind recently launched Blackened – a new blend of American whiskey created by Master Distiller Dave Pickerell and Metallica. In partnership with Sweet Amber Distilling Co, Pickerell and Metallica came together to a create the sonically infused new American […]
Behavioural communications agency HeyHuman is launching a UK-wide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’. The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will […]
With the average East Anglian family wasting £810 of edible food per year, a pioneering campaign has been launched to help combat the issue of food waste in the region. Norfolk and Suffolk councils have joined forces with environmental charity Hubbub to launch Food Savvy, a campaign that aims to take significant steps towards cutting food waste across both counties. The initial stage will run for two […]
Heinz is launching in Brazil its Caramelised Onion & Bacon Ketchup and to speak directly to those crazy for this delicacy, ad agency Africa and the Kraft Heinz Company decided to use the medium bacon lovers love the most: the bacon itself. Taking advantage of International Bacon Day, celebrated earlier this month, a fun and […]
Leveraging on the fact that seafood dishes and lemon-lime go hand-in-hand, 7UP has been focusing their communications on pairing the brand with seafood since 2014. To turn this common behaviour into a ritual where consumers would naturally choose 7UP Lemon-Lime to complement their favourite seafood meals, BBDO Vietnam and PepsiCo devised a summer campaign that […]
Breakfast brand Moma is staging a pop-up restaurant to showcase the versatility of oats. Dubbed “The Oat Cuisine Experience“, the pop-up will offer guests an oat-based, eight-course tasting menu for £4, with a menu featuring gluten-free and vegetarian dishes, as well as some vegan options. Food will include rosemary oat focaccia bread, beetroot and feta […]
Kentucky Fried Chicken (KFC) is bringing the sweet – and the heat – to its world famous fried chicken with its newest menu item, Hot Honey. Inspired by a trending flavour mash-up of golden honey blended with mild peppers, the new flavour adds an unexpectedly delicious burst of sweet honey with the spicy kick […]
Absolut Vodka, the #1 imported vodka in the US, unveils its #NoSugarCoating campaign to celebrate its latest flavoured vodka – Absolut Grapefruit – made with no added sugar. With the help of actor, from Emmy-award winning series Modern Family, Jesse Tyler Ferguson, Absolut is proving just how refreshing transparency can be with a series […]