Mars, Incorporated has released the latest advert in its Dolmio ‘No drama’ campaign. Building on insight that gathering the family to the table for dinner can be the most difficult task parents face every day.
The film introduces two armies; one made up of parents, the other all their children. The spot shows an epic confrontation between the two sides across a ‘battlefield’ where they clash to try and persuade them to come to the table for dinner.
The massed ranks of beleaguered parents battle in vain for the attention of their otherwise preoccupied children – before thanking the no-nonsense Dolmio Spaghetti Bolognese, which helps to bring peace and order to the scene.
‘The Battle of Dinnertime’ was created by AMV BBDO and is the third advert from the ‘No drama’ campaign.
The advert aired in the UK on Sunday 16 September across all major commercial channels, as well as online.
Clare Dawson, Marketing Director, Mars Food, said: “We wanted to showcase the challenge for parents of trying to get their kids to sit down at the dinner table – bringing the struggle to life in a fun and creative way. We know that Dinnertime can be hectic and that’s why our products provide quick and easy options that the whole family can enjoy.”
Michael Jones, Creative Director, AMV BBDO: “It was a genuine pleasure to bring to life the daily dinnertime struggles of parents everywhere on such an epic scale.”
Source: The Drum
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