Anhueser-Busch InBev (AB InBev) announced the appointment of BBH India as its creative agency for Beck’s Ice. An integrated mandate, BBH will also be responsible for social media marketing. Part of AB InBev family, Beck’s is renowned for its uncompromising quality by consumers in over 85 countries. With 100% pure malt liquid that delivers […]
SunnyD is taking the wraps off a new look and advertising campaign in the US, geared to a new target of Generation Z tweens and teens from 13-18. The Harvest Hill Beverage Company-owned brand’s makeover features a fresh take on its iconic logo, a new website and renovated social channels, topped off with the […]
Horlicks launched ‘Badne ki Bhookh’ in 2017, showcasing children and their hunger to grow in different ways. This year, Horlicks dials up the passion by looking closely at what makes these kids today go after so many things, with great ease. Children today want to do more at the same time. From the dance […]
Frozen drinks may not immediately come to mind when you think of Halloween, but the largest frozen drinks supplier in the UK, Vimto Out of Home (OOH), is set to change that. Following the successful launch of blood orange Starslush last Halloween, the latest promotion heroes the popular flavour. And with add-ons boosting uplift in […]
What do Pauline Hanson, The Big Prawn and Rebel Wilson have in common? Well – more than just being Australian. They all give you a taste of what Australianism really is; a little weird, a whole lot wonderful, and ultimately truly unique… much like the iconic and unmistakable taste of Vegemite. Vegemite has become […]
Jack Daniel’s Tennessee Whiskey has unveiled its new brand campaign via M&C Saatchi. The first campaign produced by the agency for the global top-selling American whiskey since winning the account in January, the work demonstrates the simplicity and authenticity of Jack Daniel’s with its charcoal filtering process which makes it a smooth sippin’ Tennessee whiskey. […]
Egg Films’ Lebogang Rasethaba directed ‘Money Calling’ for beer brand Castle Lite, a new multi-format video which includes several TVCs and a music video featuring South African hip hop stars Nadia Nakai, Frank Casino and music producer Dellz. Money Calling is set in a mysterious, moody, cold world of high fashion, rituals, and a […]
Beer brand Chang has partnered with rapper and founder of Masta & Co Hip-Hop Collective MastaMic, drummer Joey Lam, DJ Mirror and rapper Big Sammy to highlight the struggles faced by hip-hop artists in Asia. As part of the Urban Pulse campaign, conceptualised by Iris Singapore, Chang will organise a series of events for […]
From Siren Blonde Ale in Memphis to Modern Times in San Diego and Pick Axe Porter in Anchorage, a new pop-up pub serving 230 US craft beers is landing in London on August 10. Celebrating craft beer popularity, Virgin Atlantic and Delta are opening The Joint Venture Pub on New Oxford Street, Holborn, bringing people […]
My Food Bag has launched a new brand campaign, Families Make Dinner, Dinner Makes Families, via Saatchi & Saatchi New Zealand. The work highlights the importance of quality time spent around the dinner table and also introduces a new character to help deliver this message – Russell the Brussels Sprout. The campaign launched with […]