There has been a significant shift in the way today’s young people view – and appreciate – designated drivers compared to a generation ago, according to new research from Ipsos Reid that examines the social involvement and acceptance of young adult designated drivers in Canada. Sponsored by Budweiser as part of the launch of its […]
Wendy’s customers will have the opportunity to enjoy their favourite menu items in a new urban design setting as the company officially opens a new concept restaurant in Edmonton’s Mayfield district on July 27. The Mayfield location is the second “urban design” concept restaurant in Canada and was designed to engage all five senses and […]
BBDO’s Bud Light win in the U.S. has cost the agency the Light account in Canada. The cross-border conflict was apparent as soon as the agency picked up Bud Light in the states last month. Molson Coors, which markets Coors Light in Canada, began considering its options almost immediately and has decided to move the […]
Travellers in and out of Vancouver’s YVR airport will now have the opportunity to pick up a Hot ‘N Juicy™ hamburger or fresh cup of Redhead Roasters coffee as Wendy’s opens its first airport site, the restaurant’s 369th location in Canada. To mark the occasion, owners Dave and Marianna Mah will make a donation to […]
The weather cooperated with the maple run this year, creating just the right temperatures to get the sap flowing throughout March and April in all of Quebec’s maple-producing regions. The result is a bumper year for maple syrup. With the sole exception of the week of March 14-21, where even Quebec’s maples were granted a […]
In Quebec, Canada, it is common to serve both pizza and spaghetti on the same plate. However, convenience store chain Couche-Tard has taken it up a notch by creating pizza- and spaghetti-flavored slushies. Called ‘Pizzaghetti-Sloche’, customers can choose to drink the flavors individually or combine them together. The store even released two spots to promote […]
Shopper statistics reveal that traditionally consumers spend more on Mother’s Day than Father’s Day. The makers of Johnnie Walker Blended Scotch Whisky announced their support for ‘Dads Deserve Better’, a global movement addressing the need for giving dads more thoughtful gifts. Rather than the standard present of socks or a tie, the movement encourages family […]
For more than 38 years, the iconic Wendy’s Frosty has been scooped up with spoons, straws, and even French fries across Canada. Now there’s another way to enjoy Frosty – you can bite into it, with the new Wendy’sFrosty Waffle Cone. “By pairing our classic sweet treat with a crispy waffle cone, Wendy’s is making […]
Canadian beer drinkers no longer have to wait 119.5 seconds for the perfect pint of Guinness Draught Stout. In stores now, Guinness Black Lager Beer promises all of the character that Guinness beer drinkers have come to love, but with a refreshing new taste available instantly with the pop of a bottle cap. The new Guinness Black Lager […]
McDonald’s Canada and its franchisees are celebrating McHappy Day, a unique fundraising event where $1 from every Big Macsandwich, Happy Meal and hot McCafé beverage sold will be donated to Ronald McDonald Houses and other local children’s charities across Canada. This year marks the 20th McHappy Day, which has raised more than $38 million for […]