Tiger Beer launched its ‘Unofficial History of Singapore’ campaign with the first of two mockumentaries chronicling the history behind some of the nation’s best-loved quirks. A brand synonymous with Singaporean identity and culture, Tiger Beer worked with BBDO Singapore to produce a campaign inspired by the very first Tiger Beer can, launched in 1965, the […]
Since 1985, craft beer maker Bell’s Brewery, now brewing in both Kalamazoo and Comstock, Mich., has been dedicated to creating flavorful, unfiltered, quality craft beers. Due to the introduction of two of their most popular brews in 16-ounce cans from Ball Corporation, Bell’s fans are taking Oberon Ale and Two Hearted Ale with them in […]
Heineken is introducing a fresh redesign to its beer cans that dials down the brand’s trademark green to emphasise the aluminium in the hope of appealing to contemporary men. Heineken has redesigned its cans to appeal to contemporary, city-dwelling men. The new ‘Star Can’ is rolling out to the 170 countries where the beer is […]
Designed by Mike Karolos, this clever idea shows that consuming an energy drink does make us feel quite superheroic. Using these motifs, Karolos likens getting an extra surge of energy to having superpowers, adorning these cans with minimalistic illustrations of iconic Marvel and DC superheroes. Sadly, these energy drinks are not in production, but this […]
Rio de Janeiro’s Carnival is always an outrageous and happy affair. People dress up and they drink and often they drive home—which is exactly what the main-sponsor of the event, Antarctica beer, hoped party-goers would not do. Working with Brazil’s Almap BBDO, they came up with a creative and socially responsible advertising concept called the […]
Dry Dock Brewing Co., the 2009 Small Brewing Company of the Year at the Great American Beer Festival (GABF), is combining four of its award-winning, hand-crafted beers with the convenient, environmentally friendly technology of Ball Corporation‘s aluminum cans. For the first time in Dry Dock’s eight-year history, four of its beers are available in infinitely […]