Captain Morgan invites people to ‘Spice On’ as it launches new global campaign

Captain Morgan invites people to ‘Spice On’ as it launches new global campaign

Big Zuu voices new Captain Morgan campaign celebrating self-expression Captain Morgan shifts from celebrating ‘spice’ as the ingredient that makes Captain Morgan Original Spiced Gold delicious to celebrating ‘spice’ as the individuality people bring to social occasions  Captain Morgan today [8th August] launches the first installment of its new global ‘Spice On’ campaign. The digital first […]

Captain Morgan Taps Adam Devine to Join the Crew in Support of House Parties Everywhere

Captain Morgan Taps Adam Devine to Join the Crew in Support of House Parties Everywhere

Comedian and actor Adam Devine has been appointed to the position of Captain Morgan Chief Party Officer, effective immediately, the iconic rum brand announced. In this position, Devine will star alongside Captain Morgan in a new television campaign and will be charged with helping party-goers across the country live #LikeACaptain year-round. As the first rum-appointed […]

Diageo Continues OOH Innovation, Launching the Medium’s Most Sophisticated Portfolio Campaign

Diageo Continues OOH Innovation, Launching the Medium’s Most Sophisticated Portfolio Campaign

Diageo has this month launched one of the most sophisticated digital out-of-home (OOH) portfolio campaign that the medium has ever seen. Devised by out-of-home and location marketing specialist Posterscope and Carat, in partnership with  Liveposter, the portfolio campaign uses the JCDecaux LDN network and will see advertising campaigns for five of Diageo’s spirit brands – […]

Captain Morgan Teams with Lady Leshurr to Launch Responsible Drinking Campaign

Captain Morgan Teams with Lady Leshurr to Launch Responsible Drinking Campaign

 Captain Morgan’s new #LiveLikeACaptain music video follows Lady Leshurr as she navigates the typical scenarios of a night out, narrating the potential pitfalls of excessive drinking. Half way through the song, she rewinds the night using her lyrics to tell an alternate story of a better night out where the fun is remembered because […]

Captain Morgan Makes Rio Ferdinand a Captain Again to Launch New Global Campaign

Captain Morgan Makes Rio Ferdinand a Captain Again to Launch New Global Campaign

Ex-Manchester United and England Captain Rio Ferdinand has resumed his Captain duties once more, this time alongside Captain Morgan and appearances from other well known UK sporting stars as part of a new integrated ad campaign. The campaign, which kick starts today in the UK, features a 30 second TV ad that sees Captain Rio […]

Diageo Hits Back After ‘Irresponsible’ Captain Morgan Ad Banned

Diageo Hits Back After ‘Irresponsible’ Captain Morgan Ad Banned

An ad by Captain Morgan has been banned by the Advertising Standards Authority (ASA) for implying that drinking alcohol could contribute to an individual’s popularity and “enhance personal qualities”. The TV ad, which aired in May, shows a party on an old-fashioned wooden sailing ship. A man with Captain Morgan’s face superimposed over his own […]

Captain Morgan Asks the US to Allow Under 35s to be President

Captain Morgan Asks the US to Allow Under 35s to be President

Millennials have replaced Boomers as America’s most populous and most influential generation, with more than 75.4 million in the US alone. Ranging from 21-34, some of our country’s most important technological, creative, and economic advancements can be directly attributed to this age group. Yet the very people who are changing the face of the nation […]

Diageo Celebrate Leicester City Win with ‘Only One Captain Morgan’ Push

Diageo Celebrate Leicester City Win with ‘Only One Captain Morgan’ Push

Leicester City fans will be able to toast their captain Wes Morgan with a limited edition Captain Morgan bottle, featuring the star player, following Leicester winning the Barclays Premier League title on May 2. The spirit brand will release a limited bottle designed to celebrate the Premier League winner’s victory – replacing their famous buccaneer […]

Captain Morgan Announces it’s Time to Have a ‘Blast’ – a Cannon Blast

Captain Morgan Announces it’s Time to Have a ‘Blast’ – a Cannon Blast

Partygoers be prepared to hit the deck and have a serious ‘Blast’ because ‘shots’ are about to be released. Captain Morgan is on a mission to shake things up and increase the level of excitement with Captain Morgan Cannon Blast – the ‘shot to end all shots’ and the unmistakeable signal that fun is about […]