Brand acceleration agency bluemarlin has unveiled a stand-out out-of-home marketing campaign aimed at repositioning Dutch cheese Leerdammer as a top-of-mind choice in the UK market. Leerdammer, which is owned by Lactalis Group, approached bluemarlin with the challenge of making its mild and nutty-flavoured cheese more appealing to a broader audience. While Leerdammer is known for its […]
Studio Unbound is working with the next Big Cheese!
Norseland, the number one British blended cheese supplier, has redesigned its Mexicana cheese brand logo and packaging, to better reflect its consumers’ zest for life and thirst for new experiences. Norseland retained Madeyoulook brand design consultants for the rebrand, and is delighted with the way the agency delivered on the brief and the results. The […]
Market-leading Portuguese cheese brand, Limiano, launches its first range of snack pots, Pausa, featuring structural and brand design, by award-winning design agency, Lewis Moberly. A new market for Portugal Lewis Moberly was challenged by Bel Groupe Portugal to help create a new category in the Portuguese snacking market. Limiano Flamengo cheese slices are #1 in […]
Biotiful Dairy, the UK’s #1 Kefir Brand, is delighted to be part of Sainsbury’s new cheese aisle hotspot. From the 29th July the hotspot, along with aisle fins and shelf stripping, will go into 101 top Sainsbury’s stores for 7 weeks. Biotiful kefir cheese brings something new & exciting to the cheese category which is […]
Boursin, the No.1 Indulgence cheese brand], has announced a flavoursome first, with an exciting new premium burger restaurant brand partnership, as British burger brand Honest Burgers launch the ultimate Boursin burger! Building on the success of last year’s summer campaign, which drove +9% value sales growth (vs 1YA[ii]), this year’s “We Summer, Oui Boursin” campaign continues to showcase […]
As children across Europe return to school, ROTHCO, part of Accenture Interactive, launches a mind-bending new campaign for FMCG giant Kerry Foods’ reinvented kids’ dairy snacking range, Strings & Things. Directed by Greg Barth at BlinkInk, the two playful TVCs and radio content cement the new brand name of Europe’s most popular cheese in string […]
Cheese enthusiasts will see their dreams turned into advertising once again for the second phase of “The Cheese of your Dreams”, an integrated campaign for Pilgrims Choice, created by The Beyond Collective agencies, Above+Beyond and Yonder. Building on the campaign debut in 2018, this year’s activity is set to reinforce Pilgrims Choice’s brand mission to […]
Due to run until mid-August, the activity centres around three new idents for the brand’s first Come Dine with Me sponsorship, premiering on Channel 4. Initials have created nine idents for the activity, featuring three different scenarios in 5, 10 and 15 second clips. Wider campaign elements include radio advertising. Media buying is by Zenith, while Brave […]
Dairylea has announced the launch of an exciting new brand campaign, which sees it renamed as “Dareylea”. The initiative was developed in partnership with creative agency ELVIS. The push is the first activity to launch since Dairylea’s appointment of the agency as lead strategic and creative agency last year. The campaign shout of ‘We Dareylea […]