Martell, Royal Salute and The Glenlivet have partnered with Boundless Brand Design to build an engaging and celebratory GTR campaign for activation during one the most significant gifting seasons, Chinese New Year. The campaign concept needed to work as a cross-portfolio promotion, accommodating all three iconic Brands and their assets, creating a beautifully festive look […]
GPA Luxury recently finished crafting three packs for Royal Salute’s Signature Blend whisky. Each pack celebrates something different – including Royal Garden Parties – and features unique illustrations by its own artist. The luxury packaging manufacturer used bright and vivid full colour print and spot colours, as well as multiple embellishments, to create impressive exteriors […]
Luxury British retail brand Fortnum & Mason has launched its first ever marketing campaign for Chinese New Year, created in partnership with full-service China marketing agency Hot Pot. Packed with Fortnum’s favourites including Champagne, tea, biscuits, chocolates and honey, The Fu Dai Hamper is now available at Fortnum & Mason’s store in Piccadilly, London. The […]
Coca-Cola, in partnership with McCann Shanghai, has launched its annual Chinese New Year campaign, featuring the iconic Coca-Cola Clay Dolls that have become synonymous with the annual celebrations, re-created by McCann back in 2001. “Building on our previous success, this year’s instalment of the Coca-Cola Clay Dolls (Fuwa) retains its magical place during the CNY […]
Strongbow Apple Ciders has launched its Chinese New Year campaign, created by Bonsey Jaden Malaysia, that features a playlist of refreshing sounds of the brand’s much-loved apple ciders. For the first time, Strongbow is leveraging on the power of autonomous sensory meridian response (ASMR) technology to invigorate the festivity. The campaign – aims to illustrate […]
Tiger Beer, Malaysia’s leading Beer is urging consumers to ‘Uncage New Beginnings’ this Chinese New Year with the help of Ogilvy Malaysia. At the core of the campaign is a new film, which marks a distinctively different direction for the brand. While previous years have seen the brewer run a largely tactical campaign with a […]
“Bring Happiness Home” is a multi-year, multi-brand Chinese New Year campaign by PepsiCo, now in its eighth year. For 2019’s instalment, Civilization Shanghai pitched a story inspired by China’s burgeoning space programme. “We drew the initial inspiration from the lives of China’s first two female astronauts, Yang Liu and Ya-Ping Wang,” explains Civilization co-founder Andrew […]
McDonald’s has launched a new brand campaign over Chinese New Year aimed at deepening its connection with consumers in Hong Kong. The new work features Cantopop legend Eason Chan singing Sir Elton John’s timeless classic, Your Song. Created by DDB Group Hong Kong, the #LittleBigMoments campaign celebrates the small but magical moments that make life […]
What you can do to celebrate Chinese New Year? While there are plenty of options, CNY is all about sharing good times with family and friends – And MullenLowe Group China is making this the focus for Carlsberg’s CNY 2018 campaign, that was launched recently. The 30-second clip tells of a story about a group […]
