Coca-Cola’s Iconic Clay Dolls Get a Makeover for 2018 Chinese New Year via McCann Shanghai

Coca-Cola’s Iconic Clay Dolls Get a Makeover for 2018 Chinese New Year via McCann Shanghai

Coca-Cola China has once again revived its festive ‘Clay Doll’ figures to help promote Chinese New Year festivities. The commercial from McCann Shanghai features “evolved and refreshed” versions of the animated dolls, which first appeared in Coca-Cola festive campaigns in 2001. Modelled on Chinese traditional folk dolls, the brand usually depicts the pair as gleefully […]

Budweiser and Anomaly Shanghai Launch Chinese New Year Campaign

Budweiser and Anomaly Shanghai Launch Chinese New Year Campaign

In partnership with Anomaly Shanghai, Budweiser has launched its annual Chinese New Year campaign. Continuing to build upon the platform of “Thanking those who help me, be me”, this year’s film, entitled Marathon, focuses on the story of a young woman who chooses to forgo spending the new year with her family, and instead pursue […]

Tiger Beer’s Reunion Project aims to bring Singaporeans home for Chinese New Year

Tiger Beer’s Reunion Project aims to bring Singaporeans home for Chinese New Year

Tiger Beer has recently launched its Chinese New Year campaign titled ‘The Reunion Project’, with the aim to uncage the significance of this festive tradition to inspire Singaporeans to make their reunions meaningful by reuniting with loved ones. Building on the theme of reunions introduced during Chinese New Year last year, The Reunion Project (2018) […]

Johnnie Walker Celebrates the Chinese New Year with Limited Edition Year of the Dog Blue Label Bottle

Johnnie Walker Celebrates the Chinese New Year with Limited Edition Year of the Dog Blue Label Bottle

Diageo has revealed the latest Chinese New Year design from Johnnie Walker Blue Label with the Year of the Dog limited edition bottle. Ringing in the festive gifting season, Johnnie Walker, the leading Scotch Whisky Brand and the biggest selling spirits brand in travel retail, celebrates the traditions of Asian culture once again by introducing the […]

Newby Teas Launches Special Edition Collectible Festive Tea Caddy for the Chinese Year of the Dog 2018

Newby Teas Launches Special Edition Collectible Festive Tea Caddy for the Chinese Year of the Dog 2018

From Sophia Loren and David Bowie to Mother Theresa, the Chinese Year of the Dog has produced a raft of renowned figures and stars. To celebrate this Chinese New Year, Newby Teas has created a special edition 2018 Festive Tea Caddy that promises to be a hit with dog lovers, tea connoisseurs and those wishing […]

Kung Fu Blockbuster Beats Diabetes in Thrilling Lunar New Year Spot

Kung Fu Blockbuster Beats Diabetes in Thrilling Lunar New Year Spot

For the first time, Singapore’s Ministry of Communications and Information is launching a Lunar New Year Kung Fu series, ‘Kungfu Fighter, Hidden Sugar’, that reminds us to eat in moderation this festive season. In support of the Let’s Beat Diabetes campaign, the action-packed series takes an innovative multi-platform approach to reach the masses. Released on […]

Johnnie Walker Celebrates Lunar New Year with Limited Edition Year of the Rooster Blue Label

Johnnie Walker Celebrates Lunar New Year with Limited Edition Year of the Rooster Blue Label

Johnnie Walker Blue Label is proud to ring in the Lunar New Year with the Year of the Rooster limited edition bottle. The commemorative bottle celebrates the traditions of Asian culture, and is the ideal spirit to enjoy while welcoming in the auspicious sign of the new year. Evolving from the first iteration, Year of […]

Leo Burnett Shanghai Presents a Light-Hearted Chinese Style Imperial Theme for McDonald’s

Leo Burnett Shanghai Presents a Light-Hearted Chinese Style Imperial Theme for McDonald’s

Most people today are probably leading more comfortable lives than the emperors of ancient China, especially when it comes to getting hold of tasty food. McDonald’s China has highlighted this point in a series of three amusing new videos. These little stories show how the emperors and their wives struggled to enjoy fresh shrimp, pineapple, […]

DDB Hong Kong Sees New Year Through a Child’s Eyes in Campaign for McDonald’s

DDB Hong Kong Sees New Year Through a Child’s Eyes in Campaign for McDonald’s

McDonald’s, in partnership with DDB Group Hong Kong, are encouraging people to rediscover the magic of Chinese New Year (CNY) with a new brand spot bringing in the Year of the Rooster. The 60 second TVC sets out to remind viewers what CNY felt like when they were children. Too often the rituals around the […]

McCann Tugs at Heartstrings with Feel-good Chinese New Year Spot for Coca-Cola

McCann Tugs at Heartstrings with Feel-good Chinese New Year Spot for Coca-Cola

Coca-Cola as an iconic brand felt the need for a fresh festive advertising approach that aimed to reinvigorate the customary rituals of Chinese New Year (CNY) through the theme of “Sticking Together” in its latest “Taste the Feeling” communication. So in Coca-Cola’s film in 2016 the brand reunites us with the much-loved Clay Dolls, but […]