M&M’s Brand released a new virtual reality film developed by contemporary artist KAWS and the art-fashion-media icon VISIONAIRE to celebrate the brand’s 75th Anniversary. The film is available to view in Virtual Reality and 360 on the M&M’s YouTube page and on visionaireworld.com. The new film combines the joy of M&M’s colourful chocolate candies with the […]
Snickers announced it will make Super Bowl history as the first brand to conduct a live ad during Super Bowl LI in Houston on February 5. The first-ever live Super Bowl ad, created by BBDO New York, will be performed and broadcast during the first commercial break of the third quarter and will star Hollywood […]
Impact BBDO Dubai has teamed up with production company Good People to launch this rib-tickling new spot for Snickers. The story tells of Dani, a plucky average guy who travels back through time to prevent himself from making a hungry mistake – by giving himself the right Snickers bar needed to avert his unfortunate future. The […]
To celebrate Valentine’s day, Le chocolat des Français is offering a naughty trio illustrated by the artist Pieter Ceizer. Priced at 12€, The bundle includes one chocolate bar of dark 72% cocoa (90g) and two small chocolate bars of milk 42% cocoa (30g each). On the first bar, the famous question, whispered from New York […]
Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising. The poster comes after the Mars Inc. owned brand released three TV ads featuring disabled actors during the Rio Paralympics in September. The spots won a Channel 4 competition awarding £1m in airtime […]
J. Walter Thompson London has created a short, light-hearted video for KitKat that follows Santa on a day of do-gooding, offering Londoners a much needed break from their monotonous day-to-day and nine-to-fives. Santa was offering KitKats and well-deserved breaks to everyone; from the man handing out your City AM, to the legends making special Christmas […]
McCann New York tapped into the spirit of giving this festive season to produce a clever packaging for Belgian chocolatier brand Godiva. ‘The Box that Keeps Giving’ takes after the style of Russian nesting dolls, where upon opening the main package, you find two individual boxes–one for keeping and one for giving to someone else. The recipient […]
This Christmas, Mirum Hong Kong has invited Chinese-American fashion designer Vivienne Tam, to work with Ferrero Rocher on a first-of-its-kind collaboration for both brands. The collaboration will entail Tam designing a dress that brings to life the spirit of Ferrero Rocher, the 74-year-old Italian chocolate company that makes the spherical chocolate and wafer covered hazelnuts. […]
Cadbury is joining forces with content studio Yahoo Storytellers to launch a content marketing campaign across Yahoo and Tumblr on 1st December to drive digital engagement for its #Cadvent Christmas campaign. Cadbury’s #Cadvent campaign, which returns for a second year, will lead with TV and digital via an exclusive partnership with Yahoo and Tumblr. The […]
HAv3 a bEe@K . hAve a K1tK@t! #CyberMonday #mybreak @KITKAT @JWT_London pic.twitter.com/ySZKLXUcJr — Bryan Riddle (@Bryan_Riddle) November 28, 2016 As the world’s consumers sit glued to their computers snapping up the mega deals on offer on Cyber Monday, KitKat wants to offer the millions and millions of shoppers coming up against the maddening, often tear-inducing […]