Snickers Sends Warnings From the Future in New Ad from Impact BBDO

Impact BBDO Dubai has teamed up with production company Good People to launch this rib-tickling new spot for Snickers.

The story tells of Dani, a plucky average guy who travels back through time to prevent himself from making a hungry mistake – by giving himself the right Snickers bar needed to avert his unfortunate future.

The ad makes a leap from the usual “You’re Not You When You’re Hungry” format of Snickers, taking the much loved campaign somewhere new.


Executive Creative Director: Fadi Yaish
Creative Director: Jamie Kennaway & Stephanus De Lange
General Manager: Samantha Stuart-Palmer
Regional Account Director: Frances McCabe
Senior Account Manager: Lina Ghulam
Group Planning Director: Ashwin Ahuja
Production House: Good People
Director: Maged Nassar
Executive Producers: Michel Abou Zeid & Cynthia Chammas
DOP: Pierre Mouarkesh
Post Production: Lizard VFX Shop, Cairo
Editor: Amr Rabee
Grading: Karim Mira
Online: Lizard VFX shot, Cairo
Music & Sound Design: The Garage, Cairo
VO: Sounds Struck, Dubai

Source: Little Black Book

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