http://www.youtube.com/watch?v=RT_L7nkIZQ8&feature=youtu.be The Swon Brothers – Zach and Colton – two of country music’s brightest rising stars who recently signed with Arista Nashville, have been performing together for years. But this week, they accepted a challenge that put them on opposite sides of the stage – and the Twix Brand rivalry. Zach released a special jingle for […]
http://www.youtube.com/watch?v=DY7iAl6wtdY Cadbury’s Dairy Milk has unveiled its first Christmas-themed campaign, created by Fallon London. The ad, which will launch on the night of November 8, shows a street wrapped in Cadbury wrapping paper, with the residents unwrapping the paper to find Christmas themed Cadbury treats, including ‘Mousse Snowman’, ‘Chocolate Santa’ and ‘Snowman and Santa Hollows’. […]
Brooklyn, New York-based aspiring graphic design Alyssa Phillips has given the packaging of M&M’s chocolate candies a redesign to make it more presentable. Instead of keeping to the standard plastic flimsy wrappers the chocolate snack is known for, Phillips opted for a structured geometric look that also mimics the round shape of its candy—and renamed […]
Cadbury is to introduce what it claims is a more “accessible” look to the packaging for its flagship Dairy Milk brand in an attempt to bring the product closer to the “informal” tone of its marketing. The makeover, the 23rd in the brand’s 108-year history, introduces brighter colours and lower-case font to give the packaging […]
While the Western European chocolate confectionery market reached a sweet £19 billion in 2012, it looks like it is Germans who have the sweetest tooth in Europe. Indeed, according to latest research by Mintel, Germany accounted for a quarter (24%) of the Western European chocolate confectionery market in 2012, equating to a retail market value […]
Kit-Kat maker Nestle has insisted that the move to cut levels of saturated fat from its chocolate bars will not have any impact of the taste of the chocolate bar. The food company says it will cut 3,800 tonnes of saturated fat from over a billion Kit Kat bars per year by reformulating the recipe […]
To get people to sample Anthon Berg’s chocolate, the creatives at Robert/Boisen & Like-minded, Copenhagen have set up a booth at the Copenhagen Airport. Passengers would scan their boarding pass at a machine, and it would then use data from SeatGuru to determine if the passenger had one of the best or lousiest seats on […]
Household favourite cereal brand Kellogg’s Krave have released the latest video in their Time 2 Melt campaign. ‘Iron’ is the latest instalment in the online branded content series created by global digital marketing agency Isobar and shot and produced by boutique production and post-production company Motion Picture House. In the series of videos, which began […]
http://www.youtube.com/watch?v=A8uxk7Xrg4I There’s nothing as enduring as a bit of sibling rivalry and BBDO NY has released the latest installment of brotherly in-fighitng in the Right vs. Left campaign for Twix. The new spot, “Break Room” takes place in the Left Twix Factory break room where one employee is ejected to the Right Twix factory for wondering what […]
http://www.youtube.com/watch?v=7h_sOE_y2FM&feature=share&list=PLnaDuH6eNKoFEzResQRasGYR0E5A_gn6q Baileys is releasing a TV spot as part of a £10 million push across Western Europe to promote its Chocolate Luxe drink. The new drink is a mixture of Baileys Irish Cream and Belgian Chocolate, and was created by Anthony Wilson, the principal liquid developer at its parent company Diageo and whose father helped […]