Snickers Brazil sparked a lively debate about the meanings of the word “football” during the most important match in the United States’ national football championship – for which, it should be said, Brazilians are the second-largest audience outside the U.S. The spot also spoke to fans, reinforcing the global concept “You’re not you when you’re hungry.” It all started when […]
Recently, the latest instalment of the long-running Left Twix vs. Right Twix campaign from BBDO New York launched. The campaign aims to let consumers know that the Left Twix is ‘The perfect partner for coffee’. And as this spot shows, if you were planning to enjoy a coffee with Right Twix instead of Left Twix, […]
BlinkInk directing duo Luca & Sinem’s latest offering, produced bespoke for social media, sees them documenting the exploits of some extremely mischievous bunny rabbits for Maltesers. Mixing live action with mouth-watering 3D-rendered chocolate bunnies, Luca & Sinem evoke the Gremlins – only more delicious – in the series of spots created by AMV BBDO for […]
Cadbury Creme Egg, the Mondelēz-owned chocolate brand, has revealed a major new integrated campaign, ‘Hunt the White Creme Egg’. The initiative was developed in partnership with creative agency ELVIS. The campaign, which includes TV, print, OOH, digital, social, instore, PR and media partnership activity, announces the return of the coveted white Creme Eggs. It seeks […]
Hotel Chocolat has opened its second store in the Asia Pacific as it continues its overseas expansion. The British luxury chocolatier had announced in September it planned to open stores in Japan as part of its “test, learn, grow” approach of expansion. Its new store in Japan is located at Tokyo’s Aeon Lake Town shopping […]
Cadbury has unveiled a magical new Christmas campaign to celebrate the thoughtful and generous ritual of Secret Santa gifting. The new festive TV advert by VCCP, urges families across the UK to follow their generous instinct and become a Secret Santa this Christmas, to show their appreciation to friends and loved ones during the festive […]
For the second year in a row and just in time for the holidays, Snickers in the U.S. is bringing back ‘Hungerithm,’ a tool that monitors the mood of the internet. When consumers drop hints of hunger online, the coupon discount of Snickers increases at participating U.S. 7-Eleven stores in real time. To track […]
Ragusa is one of the most popular brands in Switzerland. The traditional chocolate produced by family company Camille Bloch was invented over 75 years ago, and has stayed true to itself ever since. Ragusa has “The same basic recipe, traditional premium quality and the same edginess,” explains Fabienne Leuenberger, Brand Manager at Ragusa. When […]
As one of football’s leading sack specialists, Dallas Cowboys start defensive end, DeMarcus “Tank” Lawrence, has a knack for getting to opposing quarterbacks. SNICKERS and Operation Gratitude are planning to tap into his unique talent, as well as his love of chocolate bars packed with peanuts, caramel and nougat, to help score a taste of […]
International creative studio LOBO crafts a sugar-coated world in the campaign “Chocolate World” for confectionery company Mondelez International’s Lacta 5Star, out of Wieden + Kennedy Brazil. In the six spots, the studio animates a cocoa community coexisting in peace, achieving high-profile success in space and beyond, before torrents of extra-terrestrial cookies descend from the atmosphere […]