If sharing fluids strikes you as icky, Coca-Cola’s shareable can may be just the thing. A simple twist and the 330-millilitre can splits in half, one for you and one for a friend. Ideally, you should only do this with one buddy, as the can doesn’t multiply any further. The idea of this shareable can […]
The latest advertisement in Coca-Cola’s ‘Open Happiness’ campaign aims to help resolve the long-standing conflict between India and Pakistan. Directed by American advertising company Leo Burnett, the video features two vending machines, equipped with webcams and touchscreens, in India and Pakistan. In the heart-warming video, participants get a free can of soda if they engage in […]
Diet Coke teamed up with Ogilvy & Mather Paris to create a vending machine that shows off its “fit and elegant” soda bottles. Called the ‘Slender Vender’, the elegant-looking vending machine is said to be the thinnest vending machine in the world. Diet Coke’s Slender Vender was inspired by its sleek aluminium bottles and looks […]
The Coca-Cola Company announced four global business commitments to further contribute to healthier, happier, and more active communities. These commitments, which apply to the more than 200 countries where we do business, are to: Offer low- or no- calorie beverage options in every market; Provide transparent nutrition information, featuring calories on the front of all […]
The future of Florida orange juice is looking brighter. Coca-Cola is supporting the state’s largest citrus planting in 25 years with a commitment to purchase approximately $2 billion of oranges produced by the new groves. Partnering with Cutrale Citrus Juices and Peace River Citrus Products, Coca-Cola’s investment will enable the growers to plant 25,000 acres […]
To help ‘match-make’ couples, Coca-Cola sneakily filled a vending machine in the most romantic park in Shanghai, China, with bottles that have extremely-tightened caps. As part of its ‘Coca-Cola Icebreaker’ campaign, the soft drink giant and ad agency Leo Burnett Shanghai knew that unsuspecting females would have trouble opening the soft drink bottle up by […]
Coca-Cola put the taste difference between the drink and Coke Zero to the test again in its latest campaign, which saw eight members of the public being hypnotised. Following on from the cinema ‘taste experiment’ earlier this month, the campaign sees hypnotist Peter Powers send the participants to sleep with any pre-conceptions around what they’re […]
‘Ahh’—that is the word/theme centered around Coca-Cola’s new ad campaign called the ‘The Ahh Effect’. Created by ad agency Wieden + Kennedy Portland, Coke bought 61 URLs that are all variations of the word ‘ahh’—with each URL adding an additional ‘H’ at the end, meaning ahh.com, ahhh.com, ahhhh.com, and so on. 17 of these domains […]
The Coca-Cola Company and OgilvyAction have developed a social music project called the ‘Coca-Cola Remix Bottle’. It revolves around a Coca-Cola bottle that captures every day sounds turning them into shareable remixes, spreading happiness wherever it goes. The Coca-Cola Remix bottle was created when Coca-Cola ASEAN and a young Japanese DJ-inventor, Jun Fujiwara, got together. […]
Following the brand’s move to reduce the sugar and calorie content of its formulation using the stevia extract, Glaceau Vitamin Water is now adding a new variant to its rainbow portfolio. New citrus-guava flavour Sunshine features an exciting vitamin mix including vitamin D. To drive trial of the Sunshine SKU at launch, packs will feature […]