With the National Association of Convenience Stores (NACS) show returning to Atlanta for the first time since 2010, executives from Coca-Cola didn’t have to travel very far from the company’s downtown headquarters to the show’s location at the Georgia World Congress Center. That was probably a good thing considering that they certainly had their hands […]
ColaLife, an organisation that delivers aid to developing countries using Coca-Cola’s distribution networks, is redesigning its packaging after it scooped a number of design awards this year. The original AidPod packs – also known as Kit Yamoyo – was designed by Pi Global as a wedge-shaped container that could carry anti-diarrhoea medicines and slot into […]
The Scott Family, the original and only owners of the Coca-Cola Bottling Plant in Biscoe, North Carolina, are selling at public auction the Coca-Cola memorabilia, collectibles, equipment and real estate associated with their former business. Bottling operations began at the plant in 1909 and continued until the business was sold to Coke Consolidated in 1990. […]
http://www.youtube.com/watch?v=ogVHwYu2gAU The Coca-Cola Company announced they will work to bring Ekocenter– a kiosk designed to improve the well-being of communities – to 20 countries by the end of 2015. The project is in partnership with DEKA R&D, IBM, Inter-American Development Bank (IDB), McCann Health, NRG Energy (NRG), Qualcomm Technologies and UPS. Coca-Cola’s announcement brings to […]
http://youtu.be/6Ih0Drtuufc How do you say the word grey in a dozen languages? It doesn’t really matter. What matters is that Coca-Cola is here to save you from your drab urban existence with a bright red truck filled with bright green grass. In this new Coke ad from Wieden + Kennedy in Amsterdam, the truck rolls […]
http://www.youtube.com/watch?v=2bEJUpAL3T4 British animator Cyriak has created ‘Polar Party’, a fun, interactive animated ad for Coca-Cola‘s ‘The Ahh Effect’ campaign featuring polar bears, penguins and snowmen that perform crazy stunts when you click on them. According to Coca-Cola, it is meant to embody the “multidimensional feeling of happiness, satisfaction, and delicious refreshment one experiences after drinking […]
Innocent’s sponsorship of the London 2012 Olympics and a focus on social media and experiential marketing helped the smoothie maker register record revenue in 2012. The brand’s holding company Fresh Trading Limited posted a turnover – the value of the goods sold to retailers – of £206.64m in 2012, up from £162.67 in 2011, according […]
This summer, millions of people were inspired to move and groove with Coca-Cola as part of its Get The Ball Rolling initiative. Coca-Cola has reached its goal to inspire 3 million Americans to rediscover the joy of being active in communities across the country since May. “For Coca-Cola, inspiring moments of happiness is part of […]
Playing with live tweets can be a lot like snake handling. Sometimes, you get a miracle, and at other times, you get a venomous bite. In 2009, Skittles, part of the Mars Corporation, transformed its homepage into a portal that featured a live Twitter feed. The feed updated in real-time and integrated with content from […]
In a tour spanning more than 92,000 miles, Coca-Cola and FIFA will take the iconic FIFA World Cup Trophy on its longest journey to date. Announced on September 12, the route for the highly anticipated 2014 FIFA World Cup Trophy Tour will give more than one million people around the world the chance to experience […]