Ever wonder what goes into making a cup of Tims coffee? Tim Hortons – one of North America’s largest restaurant chains, shares their unique coffee story with Canadians in this new all-singing, all-dancing campaign created by Toronto creative shop Zulu Alpha Kilo. Set to the classic tune of the ‘Can-Can’, the musical-inspired film demonstrates […]
Marketing agency Bob the Robot together with Paulig, the largest coffee house in Finland, created a sustainability concept that shows the potentially dark future of coffee. Finns love their coffee – in fact they consume the most coffee per capita in the world. The favourite beverage of many is currently, however, under threat due […]
In a new campaign in Australia via AJF Partnership, Dare Cold Pressed battles a ‘hipster infestation’ at the factory, brought to life by director Nick Kelly at the Sweetshop. Dare Cold Pressed has been on the market for almost a year, and is now supported with a major campaign for the first time since […]
DesignLSM unveiled their latest branding project for new to market speciality coffee chain ‘39 Steps Coffee Haus’; creating a name, brand strategy, packaging, merchandise and uniforms. Drawing on their reputation for offering a holistic approach to hospitality and retail design, the design experts were approached to create a brand identity and name for a new […]
Would-be coffee drinkers come up against the pretentious coffee market in Leo Burnett London’s new campaign for McDonald’s McCafé, introducing the latest addition to the menu – the Flat White. Following on from McCafé’s brand relaunch last year, this new Flat White campaign is a continuation of the strategy of poking fun at the category. […]
For most, 7-Eleven has always been about easy accessibilty. The 900+ stores found throughout Hong Kong and Macau, sometimes within sight of one another, ensure that customers never need to travel far to quickly grab pre-packaged goods. But now, parent company Dairy Farm is opening its wallet in a bid to associate the brand with […]
Coffee plays a strong role as a unifying element in people’s lives. We go for coffee with friends to make plans and have the best ideas, and coffee helps us concentrate or just relax when we need it. That is why coffee – and especially stories about it – became the main inspiration for […]
Lavazza’s first flagship store in Milan spreads across approximately 1800 sq ft and is built to express the brand’s heritage of creativity and innovation for coffee. Designed by London-based retail design consultancy JHP Design, the space was created to effortlessly showcase Lavazza’s Italian character and authenticity. Coffee First The store, which opened recently in Milan, […]
Because nothing comes before coffee, even in augmented reality, McDonald’s has partnered with Snapchat to create a unique experience that satisfies people’s (and their Bitmoji’s) need for a quality cup of coffee. Thanks to McCafé, users will be able to use both the front-facing camera and the world-facing camera to give their animated Bitmoji a […]
Family (and friends) have helped the UK’s fairest coffee company radically reposition for consumer reappraisal, aiming once again to unlock the value potential of a highly ethical brand. The new positioning for Cafédirect has been driven by an overarching desire to communicate the incredible effort the company takes to produce delicious, high quality and highly ethical […]