Anthem Worldwide, the global creative agency has partnered with McVitie’s owner, pladis group to redesign the Jaffa Cakes range. 2,000 Jaffa Cakes are produced every minute in the UK, 46 for every household in the country each year. With the revision of all Jaffa Cakes product formats in 2017 to better meet consumer demand, as […]
The M&M’s Brand released its new Super Bowl commercial online in advance of its airing during the first quarter of Super Bowl LII this Sunday, Feb. 4, on NBC. The 30-second commercial focuses on how M&M’s spokescandies cope in a world filled with people who want to eat them. The new spot, which was created by BBDO […]
M&M’s released a short online video revealing that Danny DeVito will star in the brand’s new Super Bowl LII commercial. To give America a taste of what’s to come on Super Bowl Sunday, DeVito is shown humorously lounging in a pool of chocolate. This teaser video, which was created by BBDO New York, nods to one of the […]
Skittles and DDB have managed to come up with a new twist on Big Game advertising hype: the “most exclusive Super Bowl ad ever.” The candy brand swears that it’s made a “real, multimillion-dollar Super Bowl ad,” featuring a celebrity, that’s on par with the sophistication of its previous Super Bowl ads, but will […]
Cadbury is focusing on little acts of kindness in its relaunched marketing for Dairy Milk, as revealed in the first work from VCCP since the Mondelez brand appointed it as lead global agency in 2017. The strategy behind the campaign is to take the Cadbury brand back to its roots as a family brand […]
Cadbury is releasing a limited number of Creme Eggs made with white chocolate and offering cash prizes to those that find them in a Willy Wonka-esque competition. The eggs will be packaged in the standard Creme Egg wrapping and stacked with ordinary Creme Eggs. Mondelez has not said how many white eggs will be made […]
Just in time for the holidays in 2017, award-winning chocolatier Willie’s Cacao launched a range of luxurious truffles with the help of global brand design agency BrandOpus. Not your average chocolatier, Willie Harcourt-Cooze was the UK’s first bean-to-bar chocolate producer and hand crafts all of his chocolate from his kitchen in Devon. With his dedication […]
Nestlé International Travel Retail (NITR) is continuing its roll out of its ‘Live Your Break’ campaign, initially launched in summer 2017 with global creative agency Anthem Worldwide. The campaign is designed to target four different profiles of Millennial traveller; the Urban City Breaker for city explorers, the Festival Breaker for live music lovers, the Wellness […]
Design Bridge has created a limited edition tin for Cadbury Heroes to mark the 10th birthday of the ‘Help for Heroes‘ charity. Design Bridge wanted the design to focus on the optimism and positivity of Help for Heroes’ work and took inspiration from the celebratory regalia of a traditional homecoming parade, in particular decorative, hand-painted […]
‘2SORELLE’ (‘2SISTERS’) is the new Christmas commercial for Bauli, one of the most iconic Italian brands, created by McCann Worldgroup and directed by the famous Italian filmmaker Paolo Genovese. The commercial is part of the “Lascia parlare il cuore” (‘let your heart speak’) campaign, whose aim is to help people reveal the small and unexpected […]