Godiva has announced a new advertising campaign, ‘Wonder Awaits’, devoted to the notion of evoking wonder. With whimsically romantic vignettes and visuals, the campaign was created to spark curiosity and wonder for a younger audience. Created by McCann London, one of the world’s leading ad agencies, and directed and photographed by British director, Vicky Lawton, […]
This month, Livia’s will unveil new packaging and improved products across its DUNX range of cookies and nut butter dips, along with a brand new flavour; Maple Peanut Drizzle. The new flavour will launch 1000 Tesco Express stores nationwide from 23rd September, with the new packaging rolling out across all retail partners at the same […]
Mars Wrigley UK has launched a new advertising campaign for M&M’s Bars – the latest extension to the M&M’s brand. The digital campaign, backed by a £1.4 million media spend, follows on from a stream of best in class digital launches from the brand The campaign, which sees a suite of over 50 new digital assets […]
A young man stares into a mirror, lost in self-reflection. He’s timid, critical of himself and full of doubts. He yearns for change, but isn’t quite sure how to. As his desperation reaches a critical point, he lets out his frustration with a guttural, alpha male scream. It is a therapeutic moment, as he reaches for […]
HARIBO Germany is launching a series of three new ads for Goldbears, Color-Rado and Phantasia confectionary, created by Quiet Storm. The first executions ‘Farmer’ and ‘Library’ launch on September the 2nd, to be followed by a third spot later this year. This is the latest instalment since the successful launch of the new Kids Voices […]
Deira City Centre recently launched an exciting campaign which allows shoppers to physically experience the ‘taste of victory.’ Due to the high temperatures and harsh outdoor environment, summer is generally the busiest period for malls in the region. City Centre Deira’s campaign, which is being executed during Dubai Summer Surprises, aims to go beyond the […]
To show that there’s a glass and a half of goodness in everyone, Ogilvy Singapore invited people to sacrifice the extra milk of their favourite chocolate bar and donate it to malnourished kids. To do so, they created the Generosity Bar, a Cadbury Dairy Milk chocolate from which they removed the milk. Each time you […]
OREO, one of the world’s favourite cookie, has teamed up with man-of-the-moment Lewis Capaldi for a quirky new content push which sees him twisting, licking and dunking a pack of OREO cookies, and auctioning it on eBay, to raise money for charity. The initiative was developed in partnership with creative agency ELVIS. As part of […]
Mentos is investing £1.6m in its biggest campaign of the year. The new limited edition product aims to bring people together and inject a dose of innovation into the singles category. Building on the success of 2018’s Mentos Say Hello campaign, Complimentos will see every roll feature a light-hearted compliment perfect for sharing with friends, […]
Mars, Incorporated has announced an exciting new direction to Galaxy – one of the company’s biggest brands – with a new creative campaign, direction and tone of voice, underpinned with a series of exciting product innovations. Through the new Galaxy Choose Pleasure TV ad, supported by online and social media spend, the brand will inspire […]