KitKat’s iconic ‘Take a Break, have a KitKat’ strapline has served the brand for the past 75 years and now the Nestle-owned chocolate biscuit is looking to expand its strategy to deliver more personalised messaging. Over the past year KitKat has worked to own people’s down time with a marketing strategy that has seen it […]
Ever felt “Confoolish” or “Dimpatient?” Hunger keeps creating new problems – often combining multiple symptoms – so Snickers Brand created a new snacking solution to satisfy hunger: Snickers Crisper. Boasting multiple textures, new Snickers Crisper delivers “crispy satisfaction” in the form of crisped rice and peanuts, topped with a layer of caramel and coated in […]
The world today is constantly connected and access to people, information and opportunities has never been easier. In these times with endless possibilities, people often miss out on connecting with themselves and hence the intrinsic desire and craving to slow down and savoring the moment takes a backstage. To remind a busy executive or a […]
Mars Chocolate UK has aired its latest ad for Mars bar, the latest installment in MARS’ ‘Winning’ campaign, in which it portrays the chocolate bar as a reward for conquering everything life throws at you. The ad first aired on the 1st January, during the Coronation Street ad break. The new advert follows the story […]
Nestle is encouraging anyone stressed out by Christmas preparations to have a break, with a pithy outdoor and print ad created by creative partners J Walter Thompson London. The brand has tweaked the foil tear that forms when anyone opens a KitKat to show a Christmas tree set against a wintry, foily backdrop. The ad […]
With Christmas on its way, ZOO group’s rollout of Ferrero’s totally new brand language and point-of-sale has been installed across all major Australian supermarkets, independents and route trade outlets. Christmas sales are important to all FMCG premium brands and to capitalise on this season, Ferrero Rocher wants to evolve its brand messaging from what had […]
Smint, the UK’s fastest growing sugar-free mint brand, is launching a new TV sponsorship to boost awareness and drive sales in Scotland in the run up to Hogmanay. Partnering with STV, which holds the Channel 3 licences for central and north Scotland, Smint will launch a series of 10” and 20” sponsorship credits between the […]
Following the success of its launch in Birmingham, Mentos, the UK’s fastest growing mint brand is bringing its outstanding ‘Who Says No to Mentos’ campaign to Manchester. Running until 3rd January, this exciting activation ranges from sampling to large-scale branding across the city. The activity kicks off this week, and residents of Manchester will be […]
Reese’s shows us how it’s done in its latest ads that transform public outcry over its hideous Christmas candy into amusing visuals about tree-shaming. Reminiscent of the Starbucks Christmas cup debacle, fans of the brand took to Twitter to voice their disdain about Reese’s tree-shaped peanut butter candies looking more fecal than festive. The brand […]
Mondelez, in collaboration with Carat, Posterscope and Amnet, has launched a pioneering campaign on digital out-of-home. The campaign combines audience insight with live, real-time facial recognition data to deliver a scaled and optimized digital OOH solution for Cherry Ripe. The ground-breaking campaign, run for Cherry Ripe across Val Morgan Outdoor’s Pump TV network, is the first […]