Snickers Crisper: A New Way To Unwrap Snacking Satisfaction

Ever felt “Confoolish” or “Dimpatient?” Hunger keeps creating new problems – often combining multiple symptoms – so Snickers Brand created a new snacking solution to satisfy hunger: Snickers Crisper.

Boasting multiple textures, new Snickers Crisper delivers “crispy satisfaction” in the form of crisped rice and peanuts, topped with a layer of caramel and coated in creamy Snickers Brand milk chocolate.

Snickers Crisper is the first Snickers bar with less than 200 calories per serving – a singles pack includes two squares at less than 100 calories each.

“Snickers is all about satisfying hunger and we’re excited to do that in a new and delicious way with Snickers Crisper,” said Allison Miazga-Bedrick, Director, Snickers Brand. “Crisper delivers a new snacking option with a combination of textures, so it only made sense to highlight combinations of hilarious hunger symptoms in our supporting campaign as well.”

To help introduce Snickers Crisper, the brand will roll out a fully integrated marketing campaign, including advertising, in-store displays and promotions.

New :30 spots, created by BBDO New York, spotlight how hunger can throw people off their game when multiple symptoms conspire against them. The two ads debuted during the 2016 Golden Globes telecast on January 10, with social GIFS and live tweeting.

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