Selected from thousands of submissions representing 30 countries around the world, the Doritos brand announced the five finalists for the Doritos “Crash the Super Bowl” contest who are vying for a $1 million (U.S.) grand prize. Fans are now invited to vote for the best ad on Doritos’ website from January 4 through January 29. Ultimately, […]
When it comes to holiday traditions, everyone has their favorites – from Thanksgiving football to ugly sweater parties or family desserts. According to a recent survey commissioned by Pringles, Americans value listening to holiday tunes, taking family holiday photos and caroling most, with Black Friday shopping being their least favorite tradition. This season, Pringles is […]
Mondelez have launched their first outdoor campaign in Ireland for OREO, the “Dublin Twist”. Created by Draftfcb London, the campaign will appear across Dublin. This great opportunity for OREO is the result of PHD winning €150,000 of media space in JC Decaux’s “Fame – The Agency Edition” competition. Following on from the Cannes Lions Cyber […]
Pan-European creative consultancy DECIDE. were briefed by Penn State to create a limited edition Halloween pack for their Pretzels. Grant Marshall, Creative Director at DECIDE. said, “DECIDE. has created a unique proposition for Halloween whilst still allowing the pack to sit comfortably within the visual territory of the core range”. The seasonal pack was designed as […]
Ooh Media has unveiled an experiential brand campaign for Kettle’s Chunky Chips, converting over 60 shop units into gigantic packets of chips and audio enabled panels. The event includes the placement of 2 metre tall Kettle Chunky Chip packets. The creative was designed by Scarlet Design. “It used to be that special builds were few […]
Burton’s Biscuit Company is set to launch an out of home campaign to promote Wagon Wheels Wheelies. Created by VCCP, and bought by UM London, the campaign will launch on 21 October and is set to run until mid-November. The campaign is set to include six-sheet posters featuring Wagon Wheels Wheelies images with the strapline […]
Pringles is breaking into the sweet crisps market with the launch of a limited edition range of Mint Choc and Cinnamon flavoured crisps. The Kellogg’s-owned brand hopes to drive sales by adding an “element of intrigue and fun” to the brand in the lead up to Christmas. The variant was trialled in the US last […]
http://www.youtube.com/watch?v=A8uxk7Xrg4I There’s nothing as enduring as a bit of sibling rivalry and BBDO NY has released the latest installment of brotherly in-fighitng in the Right vs. Left campaign for Twix. The new spot, “Break Room” takes place in the Left Twix Factory break room where one employee is ejected to the Right Twix factory for wondering what […]
Dunkin’ Donuts has appointed Nexus/H as its lead marketing and creative agency ahead of its second attempt to crack the UK market. The US doughnut and coffee chain announced a deal last month to open 150 restaurants in the UK over the next five years in an attempt to take on competitors such as Krispy […]
Cadbury’s battle to trademark a specific colour of purple used across its chocolate range has been unsuccessful after a judge ruled that there was a lack of “clarity, precision, self-containment, durability and objectivity” to qualify for registration. Cadbury said that it was “disappointed” but has not ruled out an appeal. The decision comes after rival […]