Experiential Campaign Puts Two Metre Tall Chip Packs in Retail Space

chips-thumb-400x273-132854Ooh Media has unveiled an experiential brand campaign for Kettle’s Chunky Chips, converting over 60 shop units into gigantic packets of chips and audio enabled panels.

The event includes the placement of 2 metre tall Kettle Chunky Chip packets.  The creative was designed by Scarlet Design.

“It used to be that special builds were few and far between, but now clients are requesting campaignable quantities because of the cut-through and reach achieved,” said Blair Hamilford, commercial director sales –retail.

“Increasingly clients are utilising the production capabilities of shopaLites for new product launches to influence shoppers close to the point of purchase.”

The campaign runs for three months.

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