Pizza takeout chain Dominos is giving customers the chance to snag a concept DXP delivery car for their local chain. The specially equipped deliver car, featuring an on-board cooker and the capacity to hold 80 pizzas is currently in use in 25 markets, with 100 cars in action. The company is giving customers the chance […]
In its latest innovation Domino’s is launching the Domino’s DXP (Delivery Expert), a specially designed and built pizza delivery vehicle. The DXP is the combined brainchild of former GM R&D executive Kenneth R. Baker, Michigan-based Roush Enterprises and Domino’s. To also include consumers’ input, hundreds of concepts were initially identified in an online crowdsourcing design […]
Kraft Heinz is tapping into the Star Wars craze with a marketing push that is set to be the biggest effort yet for a special shape of its iconic macaroni and cheese. Kraft debuted Star Wars-shaped macaroni and cheese in January. Now, starting Oct. 19, it is putting a spotlight on its Star Wars product, […]
Corona Beer is coming to Brazil, courtesy of Crispin Porter + Bogusky. The global agency’s new São Paulo office, which opened in February, has been chosen by AmBev/InBev to handle the product launch. Creative team André Kassu and Marcos Medeiros will manage the launch, overseen by CEO Vinicius Reis. The shop will also manage a […]
CP+B have launched a campaign for Kraft Macaroni & Cheese at www.NoodleReunion.com where each day they reward everyone that shares a particular last name with free Macaroni and Cheese. Kraft wants to enhance this family feeling of Macaroni & Cheese with its own kind of reunion. One filled with the same amount of love, but compiled […]
After returning in 2013 from a 15-year mass market advertising hiatus, Grey Poupon returned with a campaign from CP+B. Their TV spot “The Chase” was nominated for an Emmy and although they didn’t win, they wanted to do the tasteful thing and share the honour of being nominated with their fans. So last week, Grey […]
After redesigning its logo last year, pizza chain Domino’s found itself with a lot of outdated merchandise that featured the old logo. Instead of discarding them, Domino’s—with the help of ad agency CP+B—decided to give them a second life in an online program called ‘Second Hand Logo’. 10 artists were commissioned to create new items […]
Domino’s UK has rebranded, in a move which sees it drop the words ‘Domino’s Pizza’ from its identity and instead use a redrawn domino symbol in isolation. The company has also overhauled its interiors and will roll out a retail concept designed by AEW Architects. The logo, designed by Crispin, Porter and Bogusky, has been […]