Rude Health chooses BMB for its first agency appointment

Rude Health chooses BMB for its first agency appointment

Rude Health, the dairy-free drinks and cereals company, best known for its best-selling Organic Almond Drink, has signed BMB as its first creative agency. The appointment was made after a pitch handled directly by the brand. There was no previous incumbent agency. BMB will drive brand awareness and support distribution growth, through an engaging, culturally relevant campaign that will […]

The Space Creative rebrands Sheese, bringing new consumers to the dairy-free cheese fixture

The Space Creative rebrands Sheese, bringing new consumers to the dairy-free cheese fixture

Sheese, the award-winning dairy-free cheese brand from Bute Island Foods has been rebranded by The Space Creative, the brand’s first major refresh in its long history. The bold and playful new packaging, which will roll out across Sheese’s extensive range, reflects the versatility of each product, encouraging dairy-free seekers to use Sheese to create delicious […]

big fish and Yonder Media launch first ATL campaign for The Coconut Collaborative

big fish and Yonder Media launch first ATL campaign for The Coconut Collaborative

The Coconut Collaborative, the #1 premium free from dairy brand in the UK, is launching its first ATL campaign with creative by big fish and media planning and buying by Yonder Media.   Yonder Media was appointed to work with the free from dairy brand following a competitive pitch in October, with big fish briefed shortly […]

Ella’s Kitchen moves into dairy free category with packaging design by Brandon

Ella’s Kitchen moves into dairy free category with packaging design by Brandon

Ella’s Kitchen, the UK’s number one baby food brand today launches a “Dairy Free” range with concept and packaging by design consultancy Brandon. The range that includes 3 SKU’s across breakfast, yoghurt and puddings will sit next to the existing core Ella’s Kitchen range on shelf offering a coconut milk alternative. Ella’s Kitchen worked closely with Brandon who […]

Violife Makes Switching to Dairy-Free ‘Too Easy’ in New Campaign by VCCP

Violife Makes Switching to Dairy-Free ‘Too Easy’ in New Campaign by VCCP

Violife has launched its first TV campaign for it’s dairy-free cheese with two TV spots and accompanying social. Veganism in the UK has grown by 350% over the last decade, with more and more consumers becoming conscious about the food they eat, choosing healthier and sustainable alternatives to dairy and meat products in their diet. […]

Coca-Cola Launches Dairy-Free Beverage AdeZ in the European Market

Coca-Cola Launches Dairy-Free Beverage AdeZ in the European Market

Coca-Cola European Partners has launched AdeZ, a non dairy health drink, in supermarkets across Europe. The new identity of the drink, which was bought by Coke from Unilever in 2016, has been created by global independent branding and innovation agency Dragon Rouge. With the recently implemented sugar-tax and a decline in the consumption of carbonated […]

Adelie Foods’ Research Shows Millennials are Turning their Backs on Dairy

Adelie Foods’ Research Shows Millennials are Turning their Backs on Dairy

Dairy-free diets could soon become the dominant free-from trend amongst millennials, according to research by Adelie Foods. The survey of 200 16-30 year olds showed that dairy-free diets could soon overtake the current dominant free-from diet – gluten-free. The survey revealed that 19% of 16-30 year olds have bought or eaten dairy substitutes in the […]

Tilda Launches New Pulses & Rice Pouches

Tilda Launches New Pulses & Rice Pouches

Rice giants Tilda are launching a new range of Pulses & Rice in ready to heat nutritious single serve pouches, capitalising on the growing pulses market and demand for healthy and convenient meal solutions. Available from June, each of the five strong pouch range combines healthy on-trend pulses with Basmati rice and other delicious wholesome ingredients inspired by […]