To mark Häagen-Dazs’ new five-year partnership with Wimbledon, the celebrated luxury ice cream brand known for its intense taste brings you an iconic photography project capturing the world’s most intense tennis tournament. Creative agency Grey London has enlisted renowned street-style photographer Adam Katz Sinding to shoot a real-time portrait series with a difference to bring […]
Creative agency Space has produced a new social film. The Local, inspired by the pure and refreshing taste of Cravendale Milk, will be launched on the brand’s YouTube channel. The Holy Cow, a pub in Camberwell, is your local with a difference, serving only half pints of pure and refreshing Cravendale to kids. They re-enact […]
Coffee culture has always romanced the origin of the bean, the roasting method and the proper pour-over technique. But Organic Valley dairy farmer Gerrit van Tol recently set out to prove to New Yorkers that the secret to a great cup of coffee is actually his pasture-raised cows. “We live in a world where the […]
Danone is launching a major TV and online campaign for its new Light & Free Greek-style yogurt brand. The campaign, created by RKCR/Y&R in conjunction with digital agency Versus, will run across TV, Facebook, YouTube, Instagram and outdoor from Monday, May 16th. In the TV and online ad, a young woman eats a Light & […]
Once again proving that OAK is the only cure for hungrythirsty, Parmalat and The Monkeys have created the ‘1-Second Coupon’, a social media promotion that tests punters’ state of decisiveness via Snapchat. With only one second at their fingertips, users have to prove they are not hungrythirsty by taking a screen shot of the coupon. […]
Creative agency Space has been appointed to work on the Starbucks’ Ready to Drink range, which is produced and sold across EMEA by Arla Foods. Space won the work following a competitive three-way pitch to work with Arla. Space will be responsible for all UK above the line shopper marketing, promotional and brand experience activity. […]
Cathedral City launches its new identity and pack design created by brand design specialist, BrandOpus. The highest grossing cheese brand in the UK, Cathedral City is one of the most prominent brands within the category. However, as a result of impressive growth and considerable range extensions in recent times, the brand was beginning to appear […]
Häagen-Dazs, the iconic luxury ice cream brand from General Mills, is continuing to support convenience retailers with the introduction of a new range of 300ml Tubs across its best-selling flavours. Following hot on the heels of the brand’s Stick Bars launch, Häagen-Dazs is set to lead the luxury ice cream segment and add value to […]
Ben & Jerry’s is yet again proving ice cream can carry political weight with a new sampling-led campaign aimed to get Londoners to the polls. The US-based brand has teamed up with civil rights campaign group Hope Not Hate to get capital-dwellers voting in the upcoming London Mayoral Election. Ben & Jerry’s will change the […]
Häagen-Dazs, the iconic luxury ice cream brand from General Mills, is once again leading the way in innovation, entering into the handheld category with the exciting launch of new Häagen-Dazs Stick Bars. Available exclusively to the convenience channel in single packs from this month, it will be supported by a heavyweight 360 degree marketing campaign that […]