Ambrosia – owned by Premier Foods – has unveiled its latest addition to its family – ‘Ambrosia Frozen Custard.’ Scheduled to hit the shelves later this week, the brand identity has been developed by award-winning strategic branding consultancy, Coley Porter Bell. Coley Porter Bell was briefed to create an identity and packaging concept that clearly […]
To introduce its new, naturally delicious cream cheese, Arla is inviting the city of Philadelphia to celebrate National Bagel Day with a Simply Better spread. Arla Cream Cheese is free from artificial flavours, preservatives, thickeners and stabilisers and made with milk that is free of added hormones. Since great cream cheese deserves great bagels, Arla is […]
Arla, the farmer-owned dairy cooperative and the UK’s largest dairy company, has unveiled a game-changing concept in the milk aisle: the first ever skimmed milk that tastes as good as semi-skimmed. Arla Best of Both (BOB) has a distinctive yellow lid and a 100% unique proposition. The new fat-free milk is pasteurised, filtered and enriched […]
Just in time for diet season, and after two years of sales gains and tweaks, Chobani is ready to shine a spotlight on its light Greek yogurt. A new campaign debuting January 6, pits Chobani Simply 100 against certain light Greek yogurts from Yoplait and Dannon, calling the rivals out on using artificial ingredients and underscoring […]
Building upon the recently launched “Life Well Paired” campaign, Solve partnered with client Président Cheese to concept, produce and execute a branded pop-up store experience near Bryant Park. The immersive retail experience was billed as three days of European inspiration and education. Consumers were able to sample and purchase both domestic and imported Président Cheeses […]
Joining in the countdown to Star Wars: The Force Awakens, an ice cream parlor has unveiled two limited edition Star Wars flavors. The flavours by Ample Hills Creamery are ‘The Dark Side’, which is made with dark chocolate ice cream with espresso fudge brownies, cocoa crispies and white chocolate pearls and ‘The Light Side’, bright […]
Beverage giants Coca-Cola is working on an ambitious plan for the Indian market — an entry into the pure dairy segment, which will pit it against Amul, Britannia and Nestle. The maker of Thums Up cola and Minute Maid juice plans to introduce its global milk-based beverage brand Vio in India — without any carbonation. […]
In kitchens across the country cheddar is a refrigerator staple, but according to new research from Mintel purchase of this traditional British cheese is crumbling. Indeed, in the three months to July 2015 82% of UK consumers had bought cheddar cheese, down from 87% in 2014. Just as purchase of this British favourite has fallen, […]
Boursin (the Bel Group) and their agency Young & Rubicam Paris have decided to put on a “marvelous spread” for the end of the year. By means of a new European campaign – launching in the UK as of December 1st, Boursin intends to reach high and wide in reaffirming its So French vision of […]
New flavored milk brand YUP! and digital media company Onion Inc. are calling on young adults to do nothing as part of their newly launched campaign. The partnership is changing the conversation on chocolate milk as YUP! is positioning itself as a satisfying reward for young adults and teens, a break from their otherwise hectic […]