Jarlsberg, the world renowned Norwegian cheese calls on foodies across Europe, North America and Australasia to imagine their most ‘impossible’ sandwich requests. The campaign, entitled, “Make a Sandwish” asks fans to submit their dish to jarlsberg.com/sandwish, where the top nine suggestions will be brought to life by celebrity chef, Ben Bayly. One lucky winner will […]
If there’s one thing that socially responsible businesses have learned, it’s that they can’t go at it alone. Whether it’s implementing responsible sourcing initiatives or creating a positive corporate model to make an impact on sustainability, there is strength in numbers. So where did Ben & Jerry’s turn for help and inspiration for its latest […]
As part of its ongoing campaign to encourage people to “Reinvent Snacking,” The Laughing Cow cheese invited culinary and social media stars from Seattle, Chicago and New York to bring a new perspective to snacking by sharing their innovative tips and techniques. “Our ‘Reinvent Snacking’ campaign highlights The Laughing Cow’s delicious taste and creamy texture […]
Americans want more joy in their busy, over-scheduled lives – in fact, a recent survey from Reddi-wip shows that 93 percent want to find more ways to experience joy every day and 94 percent agree joy is more intense when shared with others. Despite that yearning, however, people don’t always stop and savor the moment, […]
Arla Foods Ingredients has launched a natural solution that makes it easy for dairy companies to tap into the weight management category with products carrying authorised nutrition claims on the label. Nutrilac LowCal is available in two formulations: with whey protein, or with whey protein + prebiotic fibre. They are ideal for creating low-fat stirred […]
Dominic Purcell is known for acting rugged and tough. Yoplait Greek 100 yogurt is known for being smooth, creamy and sometimes fluffy. So, you probably wouldn’t expect the two to be paired up in an ad campaign, right? Well, the Yoplait Greek 100 brand team and Wieden+Kennedy wanted to clear up some misconceptions about Greek […]
Alpro, the ‘alternative to dairy’ food company, is to make a link between fashion and breakfast after signing up as an official supplier of the forthcoming edition of London Fashion Week, which takes place on 18-22 September. Vicky Upton, UK marketing controller at the Belgium-headquartered company, said the event was “the perfect platform for us […]
Godiva Chocolatier’s global ambassador and tennis star, Caroline Wozniacki, made a special appearance at the MetLife Godiva boutique, where she worked on her “serve” by promoting the brand’s Soft Serve, as well as announced a tennis-inspired gift with purchase program, in advance of her appearance at the US Open. “I’ve always been a big fan […]
Arla-owned Danish chocolate milk brand, Cocio, is getting the product into consumer’s hands this summer with its nationwide city centre sampling tour kicking off this weekend in London. Throughout a two month, 60-date experiential campaign Cocio will visit up to 20 UK cities with the aim of growing awareness for the brand and encouraging trial […]
Creature of London and Arla Foods have launched a radical new campaign for Arla Foods’ Anchor brand. In a bold departure from Anchor’s past marketing, the campaign is focused on driving mass consumer awareness of Anchor and its rich tasting dairy products, specifically Anchor Cheddar and its Anchor Butter range. This first campaign for Creature […]