At the top of the most visited countries in the world, this summer again the world is heading to France. And for these tourists lacking direction, if there is one place where they will feel at home it is at McDonald’s. To welcome them and make them feel at home, McDonald’s France and its agency […]
Steinlager Pure has launched a new TVC under the successful Keep it Pure campaign platform by DDB New Zealand. The inspiration for this latest Keep it Pure instalment was drawn from New Zealand’s strong legacy of pioneership and the idea that pioneers don’t compromise. The spot follows pioneer-ing Kiwi, Zane Lowe, whose father Derek […]
A new TVC for Up&Go will be airing in both Australia and New Zealand for the first time in January. The 30″ spot has been created by DDB NZ, as part of a wider campaign to drive reappraisal of Up&Go as a source of ‘the right type of energy.’ This is the first piece of work DDB […]
Skittles and DDB have managed to come up with a new twist on Big Game advertising hype: the “most exclusive Super Bowl ad ever.” The candy brand swears that it’s made a “real, multimillion-dollar Super Bowl ad,” featuring a celebrity, that’s on par with the sophistication of its previous Super Bowl ads, but will […]
Dairy Farmers of Canada (DFC) launches a refreshing new campaign that encourages consumers to grab a cold glass of Canadian quality milk and take a sip. The new campaign is part of a communications strategy to halt the decline of milk sales, by embracing the true consumer and their perception that ‘milk is just milk’. […]
McDonald’s ended its creative and media agency review by consolidating its nearly $1 billion advertising business with Omnicom, marking the end of a 35-year relationship with Leo Burnett. DDB beat out the Publicis Groupe shop in the review, which launched in April and sparked controversy across the industry. The announcement comes as welcome news for […]
To promote the new, innovative ‘Create Your Taste’ service now available in New Zealand, McDonald’s has launched a campaign where locals can become a part of history by creating their own burgers. With literally millions of unique burger combinations to be made, the possibilities are endless and McDonald’s has turned their burger-lovers in to burger […]
As a brand that for the last 40 years has played a role in the lives of Hong Kong people, good and bad, McDonald’s Hong Kong wanted to remind people of the brighter side of life. And what better way to do this than by using bright new colours as a communication vehicle. Centring on […]
Legendary biscuit brand Tim Tam has launched a campaign for its new Chocolicious Bites with a creative designed by DDB and executed by MEC and Social Ally. It focuses on an interactive consumer poll utilising real-time technology, offering fans a year’s supply of Tim Tams. The campaign launches online via Facebook. “Real-time communications is the […]
Tribal Worldwide Shanghai launched a multifaceted mobile campaign featuring McDonald’s “I See Fries” in early September, utilizing the platform of China’s biggest Smartphone photo filter application, Meitu. The campaign leverages the mobile platform where users of Meitu are encouraged to snap pictures of everyday items that resemble fries and collect them into their virtual ‘McDonald’s […]