London Tea boasts an exciting range of fruity and herbal infusions with a difference. The brand has always been Fairtrade, but now acquired by the ethical tea and coffee pioneers Cafédirect, the brand has been taken to the highest ethical standards – now also giving 50% back to the farmers and living the true Cafédirect […]
The Leeds-based strategic branding agency positions Masons as the ‘definitive gin brand’ with full rebrand and distinctive bottle design.
Following a fire in 2019 that destroyed their distillery, founders Karl and Cathy Mason seized the opportunity to come back stronger with a brand as distinctive as their gin. The Yorkshire-based company approached Robot Food to help distil their values into one compelling purpose: to be ‘the definitive gin brand’, one that people would ask […]
Inventor and spritz lover Chris was frustrated with the lack of inspiring non-alcoholic options at the bar, so he set about making his own and Wilfred’s was born! After months of perfecting the recipe with unique botanicals, he came to Kingdom & Sparrow with an exciting vision: to create a spritz brand that competes with […]
Inspired by the historic splendour and magnificence of the Queens Royal Garden Parties, Boundless Brand Design and Royal Salute launch their latest collaboration, a Signature Blend 21 YO Whisky, created for year round celebration. Full of enchantment and wonder, British royal garden parties have always been legendary. Grand and sophisticated, dating back to the reign […]
JDO Brand Design has been selected as Hennig-Olsen’s new creative partner. Through this collaboration, JDO will be involved in evolving and elevating the Hennig-Olsen brand and its portfolio to take on the competition and engage the next generation of modern ice cream lovers. The oldest ice cream producer in the region, Hennig-Olsen has been churning its premium quality ice cream and other […]
For over 90 years, Dell’ Ugo has been making the most authentic and innovative Italian pasta in the UK. It all started when Luigi Ugo left Italy in 1921 and came to London to begin work in a grocery shop. With no wages but a daily supply of flour and eggs, he painstakingly made fresh pasta by […]
Launching into the dynamic ready to drink (RTD) market from Europe to Australia and New Zealand, the latest innovation with Beefeater combines its worlds most awarded Beefeater London Dry Gin with tonic, plus its successful Pink Strawberry gin, with refreshing tonic. Following the global popularity of Beefeater flavoured gins and demand for convenience rocketing, accounting for 10% of all alcohol […]
Republic Restoratives, the largest crowd-funded, women-owned distillery in America, has unveiled its new brand identity. Designed by Midday, a creative agency based in London and Vancouver, this new identity and positioning is a pivotal moment for the distillery. It not only sets the foundation for its expansion beyond its DC community roots, but it also […]
During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, Anthem Worldwide's Amsterdam and Brussels team have been exploring how packaging design can be used to help influence positive change across different categories.
This six part series uses insight and purpose driven concept design to challenge the status quo, elicit behavioural change and improve the user experience — providing new opportunities for brands to create more meaningful and valuable connections with their consumers. Part 4 in the series uses a unique ingredient packaging design layout to champion the humble […]
By Louise Kennedy who is Strategy Director at Brandon Consultants
Online grocery shopping is growing significantly as a result of Covid 19. After four years of relatively low growth, the online channel is set to grow by a whopping 33% in 2020. To put that into context, Tesco’s online penetration has reached 14% of households – almost on a par with Waitrose’s total store penetration level. And even as […]