Doritos is launching a new digital content campaign on Thursday 8th June #FromAtoBold, as part of its ‘For the Bold’ brand proposition. Doritos is partnering with Unilad, one of the biggest global platforms for breaking news and shareable, relatable content, to take on a ‘bold festival challenge’. The challenge will see Unilad recruit two social […]
Ribena and J. Walter Thompson London are launching a fully integrated, participatory campaign ‘Ribena – Doodle Your World’. It launches with new posters, social content and an updated version of last year’s TV spot. The campaign encourages users to download an interactive app which enables them to ‘doodle’ visually on their surroundings with fun and lively […]
Patrón Spirits will celebrate the versatility of tequila this summer by shaking up the way we enjoy seasonal cocktails. From Memorial Day through Labor Day, Patrón will pedal (literally) into local concerts, culinary events and festivals across the US with its nuanced “Patrón the Summer” cocktail experience. This uniquely designed bar-on-wheels will allow consumers to […]
Premiering a new creative direction, Mast-Jägermeister SE has launched its global and US website at Jagermeister.com. The new experience features Bauhaus-inspired typography; a rich green, amber and gold palette; and footage expressing the energy of the legendary herbal liqueur. The new Jägermeister creative direction celebrates the tension between the German precision that goes into crafting […]
M&M’s brought a whole new flavour of fun to New York’s Times Square by transforming iconic billboards in the famous square into an innovative, augmented reality gaming arcade. Much like the traditional caramel flavour, the M&M’s ARcade tapped into a nostalgic feeling and brought back memories of a classic old-school arcade. It gave fans the […]
McDonald’s Sweden has rolled out a music-based quiz across its restaurants via a partnership with Spotify-backed Stockholm company, Soundtrack Your Brand, adding a gamified dimension to dining in its restaurants via its pre-existing app. McDonald’s hopes to appeal to young people, driving them to download its app on iOS and Android in order to participate […]
Ribena has partnered with J. Walter Thompson London, Brass and Diverse to create an interactive app called ‘Doodle Your World’, allowing users to ‘doodle’ on their surroundings, by using Ribenary characters that come to life on their screens. The concept behind the new Ribena ‘Doodle Your World’ app has been developed from the overarching brand […]
Kellogg’s is investing more than £6m in advertising for Crunchy Nut in 2017, 31 per cent of which will be spent digitally, as the brand reaches out to social influencers in its ‘Search for the Ultimate Crunchy Nutter’ competition. The £6m campaign, consisting of a digital competition and two TV ads in 2017, represents a 183 […]
In a world-first, McDonald’s Australia via VML Sydney is launching ‘Snaplications’ – a one-of-a-kind Snapchat Lens that enables Snapchatters to apply for a job ‘in a snap’. From Friday 7th April, Snapchat users will be able to utilise the branded Lens that depicts the Snapchatter in uniform as a McDonald’s crew member and prompts them […]
Hershey’s created a promotion that united two passions, chocolate and the internet. Using the “Open Your Mouth and Eat the Site” campaign, the brand launched a challenge for consumers using a site made with real chocolate pieces. The platform allows consumers who buy Hershey’s products to “eat” virtual pieces and receive an equivalent piece made […]