Costa Coffee has launched a new social marketing campaign using Snapchat’s innovative Snap Spectacles, giving an in-the-moment, first-person view from its talented in-store baristas. The new initiative from AnalogFolk will complement existing Snapchat content by immersing the audience in the world of Costa through a new perspective. With more than 50% of Snapchat’s daily new […]
Shazam, one of the world’s most popular apps, announced the launch of a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users. Beam Suntory, Inc., the world’s third largest premium spirits company, has signed on as one of several launch partners. Since launching visual-recognition functionality in […]
Pizza chains are constantly trying to one-up each other in innovative ways. Now in time for March Madness in the US, Pizza Hut has laid down the early marker with their new “Pie Tops,” a set of limited-edition high-tops that use geolocation to allow wearers to get pizza delivered to wherever they are. Just press a […]
KFC has launched an Australian-first Snapchat game via Ogilvy showcasing KFC’s Freeze drink. The bespoke game, entitled Freeze Frenzy, is available in both Snapchat Discover and user stories, and forms part of KFC’s overall Freeze campaign. The game sits alongside digital and social content, TV and OOH. Shaun Branagan, group creative director, Ogilvy Sydney said: […]
The Kohana Coffee Company has launched a brand new web platform and unveiled a host of online changes that reinvent the gourmet roaster’s user experience. The new platform serves up a unique marketing style and inviting appeal via a fresh, ultra-clean look whose light and airy feel reflects the brand’s unique Hawaiian origins. Visitors to […]
A new Night Tube map has been launched to help hungry Londoners on the hunt for a midnight McDonald’s. The fast food giant and OMD UK teamed up with app developer Bappz to create an interactive map that guides travellers to their closest open restaurant. “We’re particularly excited about this unique and innovative campaign. It’s […]
In November 2016, Droga5 presented Rustlers microwave snacks as part of why it’s great to be alive now – its ad, 80 Years of Torment, reminding audiences of the crappy things that punctuated the past of an eighty year old man – child labour, getting the cane at school, the Great Depression, conscription and aerobics […]
In a global media first, Lipton Ice Tea has launched its latest campaign via PHD Sydney, which serves video content on Snapchat to help consumers ‘beat the heat’ with cool and dynamic footage. The idea, utilises Weather Targeting via a programmatic buy on Snapchat, automatically triggered when the temperature exceeds 26 degrees. Ads are served […]
The Subway brand is launching a digital campaign in the UK and Ireland to thank its customers for accepting digital cookies notifications by offering them real cookies. Created by McCann London, the ‘cookies for cookies’ activity sees the Subway brand become the first to make cookie notifications a positive thing for customers. The campaign launched […]
Heineken is set to launch a chatbot it hopes will convince football fans to tune in to the UEFA Champions League (UCL) during its knock-out stages as part of its official sponsorship drive. The chatbot will offer fans who turn Champions League matches into social occasions rewards in the form of transportation, food delivery and […]