Ogilvy K1ND recently helped KFC launch its very first WeChat-based Virtual Reality Charity Gallery in a campaign aimed at raising awareness about autism. Featuring KFC ambassador Chris Lee, the cutting-edge VR gallery was built using StoryBuilder, a proprietary tool developed by Ogilvy K1ND that brings together the power of social and virtual reality. With the […]
The Cask Marque Trust, which offers independent accreditation and training for pubs selling cask ale, has released its CaskFinder app, to coincide with the publication of its latest Cask Report. The report includes research into the way that cask ale is sold and marketed in pubs, concluding that most pubs where cask ale is sold […]
Jungle Creations is leading the bulk of a seven week digital video campaign (22 August – 3 October) on social media for Mondelez to launch two new flavours of Oreo: mint and strawberry cheesecake. Impressed with both the engagement levels and quality of the social content created by the young team, Mondelez tasked Jungle Creations with creating […]
As the VR craze sets in, everyone is wondering how it’s going to apply to the world of advertising. French agency MNSTR and client J&B Whisky (Moët Hennessy Diageo) are leading the pack with the launch of the brand’s new ‘J&B Rare Stories’ campaign. This 4-episode saga is the first graphic web series to feature […]
Pizza Hut has launched a loyalty app offering rewards for consumers based on the frequency of their visits to the company’s restaurants. Amaze, the digital agency which Pizza Hut worked with on the app, claims it is the first loyalty and reward app to be launched by a casual dining restaurant in the UK. In phase […]
In 2013, Heineken scored a couple of FAB Awards with “The Candidate,” an internship contest that generated over 1,700 global entries. Now, the brand is back to recruiting with “Go Places,” led by a video (above) inviting talent to respond to 12 questions, which must be answered in three to five seconds. Based on the Enneagram […]
Domino’s Pizza is now giving customers yet another way to order: via Facebook Messenger, using bot technology. Beginning September 15, Domino’s customers across the nation who have a Pizza Profile can place their most recent order or Easy Order via Messenger. The same Domino’s in-house team that brought US customers zero-click ordering, as well as […]
The Real Thing meets the real world as Coca-Cola Journey takes its storytelling mission on the road. A mobile publishing project called JourneyxJourney is sending two Millennial brand journalists from the Coca-Cola Journey team on a cross-country road trip to discover, capture and amplify stories about the 130-year-old company’s deep ties to American culture. The three-week […]
McDonald’s Australia has launched what is claimed to be a world-first mobile experience for its largest promotion, with the Monopoly Game at Macca’s app, transforming the entire promotion into a mobile gaming experience that converges the digital and physical worlds. Going mobile for the first time, the campaign and mobile gaming experience was led by […]
Introduction & Brief: YO!Sushi is one of Britain’s most popular and successful sushi restaurant chains, with over 90 franchises spread across the globe. Despite this, the company found that although 58% of people are aware of its brand, they were yet to try its dishes. The findings also unearthed a common misconception that the restaurant […]