As the VR craze sets in, everyone is wondering how it’s going to apply to the world of advertising. French agency MNSTR and client J&B Whisky (Moët Hennessy Diageo) are leading the pack with the launch of the brand’s new ‘J&B Rare Stories’ campaign.
This 4-episode saga is the first graphic web series to feature a 360° virtual reality experience and uses the latest in graphic design and technology.
As an agency specialising in storytelling, MNSTR was chosen to develop the experience in order to better express J&B Whisky’s atypical personality and know-how. And with ‘J&B Rare Stories’, they have given viewers the unusual opportunity to immerse themselves into the brand’s unique history.
The agency chose to focus on J&B Whisky’s most iconic element: its label, by extending the use of its distinctive colours, red and yellow, into the graphic universe. The 4-episode saga takes users through the brand’s extraordinary story, beginning with its birth in London in 1750.
The following episodes, which will be released one-by-one from now through October, continue through to the Roaring Twenties in the US.
Source: Little Black Book