People who carry out their pizza like to be in control—they make sure the pizza doesn’t sit around getting cold, and that the toppings are exactly what they ordered. But the one thing they can’t control is what happens to their order after they leave the store. After all, accidents happen. That’s why Domino’s is […]
VCCP’s debut campaign for Domino’s positions the pizza delivery brand as “The official food of everything” with six TV spots. The series of ads is meant to illustrate the versatility of a freshly-ordered Domino’s Pizza by featuring humorous “real-life” situations, such as teenage nerds who try to be cool and awkward family encounters. VCCP, which […]
Domino’s, one of the UK’s favourite pizza, is once again pioneering the use of new technologies to make ordering a pizza even easier, with voice-activated ordering through Amazon’s Echo and Dot devices. Working closely with its innovation agency We Are Social, Domino’s now allows customers with an Easy Order profile to place an order for […]
With Christmas a distant memory for most, winter isn’t everyone’s cup of tea. But with the Domino’s Winter Survival Deal, some people might wish it was winter all year round! Creative agency iris, has brought back the Domino’s Winter Survival Deal with a brand new 30 second TV spot directed by Big Red Button, taking […]
Love your pizzas but hate cleaning up the mess? Domino’s UK has a convenient solution for you. The pizza chain has collaborated with fashion designer Charlotte Denn to create a stain-proof and comfortable onesie for your messy eating habits. Covered in a pizza print, you can express your love for pizzas while indulging in drinks […]
Domino Pizza’s broad ranging marketing activities have helped the company strengthen its position in the increasingly competitive UK fast food delivery market with strong annual results that will facilitate the opening of an additional 400 new stores. As part of its strategy to hold off competition from the likes of Deliveroo and UberEats, Domino’s recently […]
Fast food giant Domino’s is to trial pizza delivery robots in New Zealand, describing the hi-tech, driverless units as a world first. In a move enthusiastically backed by the New Zealand government, Domino’s said it was working with authorities on plans to roll out its DRU (Domino’s Robotic Unit). The four-wheeler, developed by Australian start-up […]
Domino’s has released its ‘one touch’ payment system which enables consumers to order their favourite pizza via the app in the UK. Coinciding with the streamlining of its ordering process, the pizza chain will also run a competition in December enabling fans to win a physical one click order button – which pairs with the […]
Global chain Domino’s has launched a site called Pizza School where users can browse around a virtual campus and watch instructional videos on how to make pizza. Created by CP+B, the site is Domino’s attempt to one up Pizza Hut, which has gotten a lot of attention lately because of its hot dog bites pizza. […]
Domino’s has launched free ‘Emoji Literacy Flashcards’ to help bring confused customers up to speed regarding this surge in use of emoji lingo. This move is a follow-up to the pizza chain’s previous promotion that enabled customers to order a pizza by simply texting or tweeting a pizza emoji. As a tie-in, Domino’s has launched […]