Coca-Cola wants its customers to think back to the moments and memories they associate with taking their first sip of its iconic fizzy drink. Taste is one of the strongest senses out of the five. Just placing something tasty on the tip of your tongue has the capacity to send you back to pleasant memories of […]
Blending high-end Belgian ingredients with the finest liquors for a decadent range of cocktail-inspired ice creams and sorbets, LiQ is a stylish, sophisticated take on indulgence offering lower sugar desserts that use stevia rather than sugar for a lighter alternative. B&B Studio introduced the name ‘LiQ’ as a playful take on the process of eating […]
Just Eat, a leading global hybrid marketplace for takeaway food delivery, unveils its new global creative platform, “Did Somebody Say Just Eat”, as it seeks to capture the joy that Just Eat brings to any occasion. Developed by newly-appointed creative agency McCann London, the creative is designed to give Just Eat a simple yet bold […]
Can an image make a sound without actually making a sound? The Coca-Cola Company, via its Central & Eastern Europe Business Unit, leveraged its rich history of sensorial advertising to launch a unique campaign that invites viewers to “hear” the image of an ad in their heads. The series of photographs show macro imagery of classic Coca-Cola […]
Bacardi-owned MARTINI announced the launch of MARTINI TIME – a new, fully-integrated brand campaign that will be executed through-the-line from early April. At the heart of the new campaign is the brand’s belief in the power and importance of time spent with friends. MARTINI has invested $15m across advertising, PR and social media in Europe, […]
Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from brand design to brand campaign to drive brand performance, announced the design of a new range of 100% natural soups for Unilever’s Knorr. The new range includes four variants (Tomato, Pumpkin, Vegetable and Zucchini) and has been launched across France, […]
Kellogg’s iconic Coco Pops characters get a bombastic 2018 refresh in new pan-European spots by up-and-coming production studio Piranha Bar. Led by Digitas and Leo Burnett in London, the new spots envisage a bolder and richer take on Coco the Monkey and his arch nemesis Croc, the dastardly crocodile. The flagship commercial depicts a swash buckling, […]
Pepsi MAX announced an exciting four-year European partnership between its iconic no-sugar cola brand, and one of the biggest and fastest growing music festivals in the world, Tomorrowland. For decades music has been a key part of the Pepsi DNA, exciting and unifying fans around a shared passion for music, from creating exciting campaigns and […]
The Smiley Company, master licensee for the Rubik’s Cube, is pleased to announce a deal for Rubik’s to feature in a McDonald’s Happy Meal promotion, which will encourage kids to PLAY SMART while enjoying everyone’s favourite food. In a deal brokered by The Marketing Store, this multi-territory promotion will appear in McDonald’s restaurants across Europe, Scandinavia, […]
Häagen-Dazs marks its first foray into fashion with ‘The House of Häagen-Dazs’ during Berlin Fashion Week in an initiative by creative agency Space. ‘The House of Häagen-Dazs 48 Hour Collection’ will run over the two days of InStyle Lounge (4-5 July) during fashion week and will see the brand challenge young fashion designers to use […]