Super premium gin brand Hendrick’s Gin, has launched new websites for five of its key markets – UK, USA, Canada, Spain and Germany. The Global Brand Team worked with their lead creative agency Quaker City Mercantile on the creative designs, Edinburgh-based 8 Million Stories on SEO and UX & digital agency DotLabel to ensure the […]
M&C Saatchi London and Pernod Ricard’s Havana Club have developed a new global communication strategy for the Cuban rum brand spearheaded by the idea ‘Cuba Made Me’ that aligns the brand with Havana’s raw street culture. The campaign is designed to attract a new breed of young urban rum drinkers across Europe. As an authentically […]
Coca-Cola European Partners has launched AdeZ, a non dairy health drink, in supermarkets across Europe. The new identity of the drink, which was bought by Coke from Unilever in 2016, has been created by global independent branding and innovation agency Dragon Rouge. With the recently implemented sugar-tax and a decline in the consumption of carbonated […]
Although 53% of people in the UK are doing some or all their grocery shopping online, there’s a massive gap between what consumers want, and what retailers are offering, according to new research. The online grocery survey from RichRelevance looks at consumer’s attitudes towards buying groceries online. The research, which includes responses from over 2,000 […]
‘Coca-Cola De Gustibus’ is the new communication platform, aired Saturday February 4th, to promote the habit of pairing Italians’ favourite food with a Coca-Cola. The creative idea by McCann Italy, draws from two fundamental truths: on one side the incredible variety of dishes in Italian cooking tradition, that often pushes people to discuss and debate […]
Iris Worldwide has been chosen by Starbucks as creative agency for its EMEA region, following a competitive pitch involving an undisclosed number of agencies. The process was run through marketing intelligence provider Creativebrief. Iris will now support creative and execution for Starbucks across 41 markets, with new work expected to launch in 2018. Maria Sebastian, senior vice […]
BACARDÍ has announced the launch of Sound of Rum Series, a four-part music documentary which explores the influence Caribbean music has on the world and the intrinsic link between rum, music and the cultures that have combined over time to create today’s the Sound of Rum. The series, devised by Wasserman, is the latest iteration of […]
A European Shopper Insights Report conducted by IRI, the big data and technology expert for consumer industries, shows that the influence and importance of emerging specialist retail channels, like drug stores, pharmacies and make-up stores, is growing. The study of 2,600 consumers across seven European countries reveals that more than a third (39%) of shoppers […]
More than half of visual artists today are women, however work by women artists makes up only 3-5% of major permanent collections in the US and Europe. To help advance opportunity for women in the arts, LIFEWTR, a premium bottled water that fuses creativity and design to serve as a source of inspiration and hydration, […]
Smirnoff has come up with a creative way to combat abuse against members of the LGBT+ community online by responding to trolls with personalised illustrations. To mark Pride Month, which takes place each year in June, the brand has teamed up with a collective of socially engaged artists and illustrators for its #ChooseLove campaign. As […]