Asahi Mimics the Experience of Being Inside a Pint for New Campaign

Asahi Mimics the Experience of Being Inside a Pint for New Campaign

Asahi has constructed a slow-motion video booth which lets beer drinkers experience what it’s like to be inside a pint, including firing 100 ping-pong balls at them in imitation of foam. The Japanese lager is claiming a world first with its ‘Asahi Slow-Mo Booth’, which also lets up to four people capture their best moments […]

Space Doctors Introduces Choco-Phonica: Chocolate in Culture & Perception

Space Doctors Introduces Choco-Phonica: Chocolate in Culture & Perception

Cultural and semiotic insight specialists Space Doctors announces its collaboration with culinary creatives Bompas & Parr on Choco-Phonica – an experiential installation exploring chocolate through sound and taste. Choco-Phonica’s audiences will be taking part in an innovative experiment into how culture affects taste perception designed in conjunction with University of Oxford. Choco-Phonica opens to the […]

McDonald’s imlovinit24 Initiative Dishes Out 24 Gifts of Joy to 24 Cities in 24 Hours

McDonald’s imlovinit24 Initiative Dishes Out 24 Gifts of Joy to 24 Cities in 24 Hours

McDonald’s is launching the imlovinit24 initiative to bring the world together through 24 gifts of joy in 24 cities across the world, and all in 24 hours. “Customer service is the focus of everything we do, and each day we aspire to serve joy to millions of people,” said Deborah Wahl, McDonald’s chief marketing officer. […]

Inception Group Unveils London’s New Underground Home: Cahoots

Inception Group Unveils London’s New Underground Home: Cahoots

On March 5, a secret is being unearthed in London’s Soho district, previously hidden deep beneath the trudge of unwitting feet. Brought to the West End by the award-winning Inception Group, late night bar, Cahoots, will transport guests back in time, to post-war 1940s in a disused underground tube station featuring dazzling cocktails, swing dancing […]

Heineken Star Cabs Competition Offers Drinkers Free London Taxi Rides

Heineken Star Cabs Competition Offers Drinkers Free London Taxi Rides

Heineken is offering consumers the chance to “discover” London with a free taxi ride if they buy a beer using a special app. As part of the beer brand’s on-going Open Your City campaign, on the first Saturday of every month, a fleet of Heineken-branded taxis will transport consumers across the capital. Consumers must download […]

Budweiser Brew House Opens Doors at Ballpark Village in St. Louis

Budweiser Brew House Opens Doors at Ballpark Village in St. Louis

Just in time for the start of the 2014 baseball season, the new Budweiser Brew House in the much-anticipated Ballpark Village development in St. Louis will open its doors this week. Spanning three levels and 26,000 square feet, the venue includes an outdoor beer garden and rooftop deck with spectacular views of Busch Stadium. Featuring […]

Coca-Cola Vending Machine Spreads Summer Cheer at Cold Swedish Bus Stop

Coca-Cola Vending Machine Spreads Summer Cheer at Cold Swedish Bus Stop

On 18 December 2013, it was cold, dark and dreary in Uppsala, Sweden—with 185 days to go before mid-summer day comes around, Coca-Cola decided to spread a little summer cheer with a special vending machine, which is dubbed “The Happiness Machine”. Installed at a bus stop, this machine would turn itself on and light up […]

Experiential Campaign Puts Two Metre Tall Chip Packs in Retail Space

Experiential Campaign Puts Two Metre Tall Chip Packs in Retail Space

Ooh Media has unveiled an experiential brand campaign for Kettle’s Chunky Chips, converting over 60 shop units into gigantic packets of chips and audio enabled panels. The event includes the placement of 2 metre tall Kettle Chunky Chip packets.  The creative was designed by Scarlet Design. “It used to be that special builds were few […]

Foster’s Radler Refreshes Shoppers

Foster’s Radler Refreshes Shoppers

Foster’s Radler, Heineken’s refreshing new combination of Foster’s lager cut with cloudy lemon, brought a touch of Aussie sunshine and a taste of Australian beach life to shoppers with a new live brand experience campaign. Created by Arc London, the activity captured the laid-back attitude that permeates Foster’s TV advertising by installing a beach hut […]